{"id":2716,"date":"2014-01-15T12:46:38","date_gmt":"2014-01-15T04:46:38","guid":{"rendered":"http:\/\/pingchu.com\/?p=2716"},"modified":"2014-01-15T12:47:14","modified_gmt":"2014-01-15T04:47:14","slug":"%e6%8e%a8%e8%96%a6%e5%ba%8f%e3%80%8a%e4%bb%a5%e5%b0%8f%e5%8b%9d%e5%a4%a7%ef%bc%9a%e5%bc%b1%e8%80%85%e5%a6%82%e4%bd%95%e6%89%be%e5%88%b0%e5%84%aa%e5%8b%a2%ef%bc%8c%e5%8f%8d%e6%95%97%e7%82%ba%e5%8b%9d","status":"publish","type":"post","link":"http:\/\/pingchu.com\/?p=2716","title":{"rendered":"\u63a8\u85a6\u5e8f\/\u300a\u4ee5\u5c0f\u52dd\u5927\uff1a\u5f31\u8005\u5982\u4f55\u627e\u5230\u512a\u52e2\uff0c\u53cd\u6557\u70ba\u52dd\uff1f\u300b"},"content":{"rendered":"

\u300a<\/b>\u4ee5\u5c0f\u52dd\u5927<\/b>\u300b<\/b>( David and Goliath )<\/span><\/h3>\n

\u4f5c\u8005:Malcolm Gladwell ( \u9ea5\u723e\u574e.<\/strong><\/span>\u845b\u62c9\u5a01\u723e )<\/b><\/span><\/h3>\n

\u5f31\u8005\u5982\u4f55\u627e\u5230\u512a\u52e2\uff0c\u53cd\u6557<\/b>\u70ba\u52dd\uff1f<\/b><\/span><\/h3>\n

Gladwell\u7528\u53e6\u4e00\u7a2e\u89d2\u5ea6\u63a2\u8a0e\u300c\u5f37\u8005\u672a\u5fc5\u5f37\u5982\u5176\u8868\uff0c\u5f31\u8005\u4e5f\u672a\u5fc5\u5f31\u5982\u5176\u8868\uff1b\u6211\u5011\u4ee5\u70ba\u7684\u512a\u52e2\u672a\u5fc5\u771f\u7684\u6709\u5229\uff0c\u6211\u5011\u4ee5\u70ba\u7684\u52a3\u52e2\u4e5f\u672a\u5fc5\u771f\u7684\u4e0d\u5229\u300d\u3002<\/span><\/strong>\u751a\u81f3\uff0c<\/span>\u512a\u52e2\u53cd\u800c\u662f\u6700\u5927\u7684\u9677\u9631\u3002<\/span><\/strong><\/p>\n

 <\/p>\n

\"\u4ee5\u5c0f\u52dd\u5927\"<\/a><\/p>\n

<\/p>\n

\u8a31\u591a\u4eba\u90fd\u77e5\u9053\u6211\u662fMalcolm Gladwell\u7684\u7c89\u7d72\uff0c\u53ea\u8981\u6709\u7a7a\uff0c\u4e00\u5b9a\u6703\u770b\u4ed6\u5728The New Yorker\u7684\u5c08\u6b04\u3002<\/p>\n

Gladwell\u5c0d\u65bc\u4e00\u822c\u5927\u773e\u7fd2\u4ee5\u70ba\u5e38\u7684\u884c\u70ba\uff0c\u4e00\u76f4\u64c1\u6709\u4ed6\u7368\u7279\u7684\u898b\u89e3\u3002\u4ed6\u7684\u5c08\u9577\u5728\u65bc\u8b93\u4e00\u4e9b\u793e\u6703\u79d1\u5b78\u3001\u5fc3\u7406\u5b78\u6216\u4e00\u500b\u60f3\u6cd5\u8b8a\u5f97\u6709\u8da3\uff0c\u5c24\u5176\u559c\u6b61\u5c07\u9019\u60f3\u6cd5\u63a8\u6572\u5230\u6975\u81f4\uff0c\u751a\u81f3\u76f8\u53cd\u7684\u65b9\u5411\uff0c\u5c0b\u627e\u51fa\u8b93\u4eba\u773c\u775b\u4e00\u4eae\u7684\u65b0\u767c\u73fe\u3001\u65b0\u9818\u609f\u3002\u6709\u4eba\u56e0\u6b64\u800c\u5c07\u4ed6\u5275\u65b0\u7684\u8ad6\u8ff0\u65b9\u5f0f\u5275\u9020\u4e00\u500b\u65b0\u540d\u8a5e\u2013\u300cGlawellian\u300d\uff08\u845b\u62c9\u5a01\u723e\u5f0f\uff09\u3002<\/p>\n

Gladwell\u627f\u8a8d\uff0c \u4e00\u76f4\u4ee5\u4f86\u4ed6\u90fd\u4e0d\u662f\u5f31\u52e2\uff08underdog\uff09\uff0c\u6240\u4ee5\u5c0d\u5f31\u52e2\u7684\u7279\u6b8a\u60c5\u5883\u4e26\u4e0d\u4e86\u89e3\u3002\u4f46\u4ed6\u537b\u7528\u53e6\u4e00\u7a2e\u89d2\u5ea6\u63a2\u8a0e\u300c\u5f37\u8005\u672a\u5fc5\u5f37\u5982\u5176\u8868\uff0c\u5f31\u8005\u4e5f\u672a\u5fc5\u5f31\u5982\u5176\u8868\uff1b\u6211\u5011\u4ee5\u70ba\u7684\u512a\u52e2\u672a\u5fc5\u771f\u7684\u6709\u5229\uff0c\u6211\u5011\u4ee5\u70ba\u7684\u52a3\u52e2\u4e5f\u672a\u5fc5\u771f\u7684\u4e0d\u5229\u300d\u3002\u751a\u81f3\uff0c\u512a\u52e2\u53cd\u800c\u662f\u6700\u5927\u7684\u9677\u9631\u3002<\/p>\n

\u300c\u9580\u5916\u6f22\u7684\u5927\u81bd\u5984\u70ba\u300d<\/b><\/span><\/b><\/p>\n

\u56e0\u70ba\u9580\u5916\u6f22\uff0c\u53cd\u800c\u591a\u4e86\u81ea\u7531\u5ea6\u53ef\u4ee5\u5617\u8a66\u65b0\u7684\u3001\u4efb\u4f55\u4eba\u9023\u60f3\u90fd\u6c92\u60f3\u5230\u904e\u7684\u65b9\u5f0f\u3002\u56e0\u6b64\uff0c\u82e5\u8981\u6709\u4ee5\u5c0f\u640f\u5927\u7684\u53ef\u80fd\u6027\uff0c\u5247\u61c9\u8a72\u5b78\u6703\u5982\u4f55\u8b93\u81ea\u5df1\u4fdd\u6709\u300c\u9580\u5916\u6f22\u300d\u7684\u5fc3\u667a\u6a21\u5f0f\u3002<\/p>\n

\u6211\u5011\u5c0d\u8a31\u591a\u4e8b\u60c5\uff0c\u901a\u5e38\u90fd\u6709\u5148\u5165\u70ba\u4e3b\u7684\u8aa4\u89e3\u6216\u53d7\u5230\u50b3\u7d71\u667a\u6167\u6240\u5e36\u4f86\u7684\u8ff7\u601d\uff0c\u8b93\u6211\u5011\u5931\u53bb\u6311\u6230\u6216\u7528\u7b2c\u4e09\u7a2e\u89d2\u5ea6\u53bb\u770b\u4e8b\u60c5\u7684\u80fd\u529b\u3002\u770b\u4e86Gladwell\u5728\u300a\u4ee5\u5c0f\u52dd\u5927\u300b\u66f8\u4e2d\u7684\u5be6\u4f8b\u8207\u5206\u6790\uff0c\u60a8\u6703\u767c\u73fe\u8a31\u591a\u60c5\u6cc1\u662f\u56e0\u70ba\u6211\u5011\u300c\u5c0d\u65bc\u529b\u91cf\u7684\u611a\u8822\u5047\u5b9a\u300d\u3002\u529b\u91cf\u4e26\u4e0d\u53ea\u5728\u65bc\u770b\u5f97\u898b\u7684\u5c64\u9762\uff0c\u5b83\u4e5f\u53ef\u4ee5\u4f86\u81ea\u5176\u4ed6\u770b\u4e0d\u898b\u7684\u5f62\u5f0f\uff0c\u4f8b\u5982\uff1a\u6253\u7834\u898f\u5247\u3001\u901f\u5ea6\u3001\u6642\u9593\u3001\u51fa\u5176\u4e0d\u610f\u3001\u614b\u5ea6\u3001\u610f\u5fd7\u3001\u52c7\u6c23\u3001\u4fe1\u5ff5\u7b49\u3002<\/p>\n

\u6211\u5011\u5f88\u5c11\u770b\u5230\u4e00\u5834\u7c43\u7403\u8cfd\u5f9e\u982d\u5230\u5c3e\u662f\u4ee5\u9632\u5b88\u6230\u8853\u3001\u5168\u5834\u7dca\u8feb\u76ef\u4eba\u800c\u8d0f\u5c0d\u624b\u7684\uff08\u5f88\u5c11\u89c0\u773e\u559c\u6b61\u770b\u9019\u7a2e\u7403\u8cfd\uff09\u3002\u4ed6\u5011\u6703\u77e5\u9053\u82e5\u6c92\u6709\u512a\u79c0\u7684\u4e09\u5206\u7403\u624b\u3001\u6c92\u6709\u9ad8\u5927\u7684\u7403\u54e1\uff0c\u5247\u53ea\u80fd\u9760\u901f\u5ea6\u3001\u9760\u817f\u4f86\u6253\u8d0f\u7403\u8cfd\u3002\u7576\u77e5\u9053\u81ea\u5df1\u662f\u5f31\u52e2\u6642\uff0c\u60a8\u5c31\u5fc5\u9808\u6253\u7834\u904a\u6232\u7684\u898f\u5247\uff0c\u627e\u51fa\u81ea\u5df1\u7684\u9577\u9805\uff0c\u6216\u57f9\u990a\u51fa\u5f37\u52e2\u5c0d\u624b\u4e0d\u5c51\u5b78\u7fd2\u7684\u6280\u80fd\u3002\u300c\u4e00\u5b9a\u8981\u80fd\u81ea\u5df1\u6c7a\u5b9a\u5728\u54ea\u88e1\u7af6\u722d\uff0c\u4e26\u5982\u4f55\u7af6\u722d\u3002\u300d<\/b><\/p>\n

We Vote with What We Buy<\/b>\uff01<\/b><\/span><\/b><\/p>\n

\uff08\u6211\u5011\u6bcf\u6b21\u7684\u8cfc\u8cb7\u884c\u70ba\u90fd\u662f\u4e00\u7a2e\u6295\u7968\uff0c\u800c\u6211\u7528\u6211\u7684\u6d88\u8cbb\u884c\u70ba\u6295\u7968\u7d66\u8ddf\u6211\u6709\u4e00\u6a23\u50f9\u503c\u89c0\u7684\u516c\u53f8\u3001\u7522\u54c1\u8207\u670d\u52d9\u3002\uff09<\/span><\/p>\n

\u53f0\u7063\u793e\u6703\u50f9\u503c\u89c0\u7684\u554f\u984c\uff0c\u5728\u65bc\u4ecd\u4ee5\u300c\u5fc3\u667a\u4e0a\u7684\u8ca7\u7aae\u300d\uff08Poverty Mentality\uff09\u70ba\u4e3b\u3002\u5a92\u9ad4\u90fd\u559c\u6b61\u7528\u300c\u8caa\u4fbf\u5b9c\u3001\u9ad8CP\u503c\u300d\u7684\u4eba\u6027\u5f31\u9ede\uff08\u53c8\u8981\u597d\u5eb7\u3001\u53c8\u8981\u4f54\u5230\u4fbf\u5b9c\uff09\u4f86\u4e3b\u5c0e\u793e\u6703\u5927\u773e\uff0c\u7f3a\u4e4f\u5efa\u7acb\u4e00\u500b\u300c\u5fc3\u667a\u4e0a\u7684\u5bcc\u6709\u300d\uff08Abundance Mentality\uff09\u7684\u50f9\u503c\u89c0\u3002\u6211\u5011\u8981\u70ba\u5c0f\u5b69\u5efa\u7acb\u300c\u5f88\u4fbf\u5b9c\u4e14\u8cb7\u5f97\u8d77\u300d\u4e0d\u4ee3\u8868\u61c9\u8a72\u8cb7\u7684\u50f9\u503c\u89c0\uff0c\u5b78\u8457\u8ddf\u5c0f\u5b69\u8aaa\uff1a\u300c\u6c92\u932f\uff0c\u6211\u662f\u8cb7\u5f97\u8d77\u9019\u6771\u897f\u7d66\u4f60\uff0c\u4f46\u6211\u300e\u9078\u64c7\u300f\u4e0d\u8cb7\uff0c\u56e0\u70ba\u9019\u4e0d\u7b26\u5408\u6211\u5011\u7684\u50f9\u503c\u89c0\u3002\u300d<\/p>\n

\u300c\u4e16\u4e0a\u6c92\u6709\u6c38\u7121\u6b62\u76e1\u5730\u589e\u52a0\u80fd\u5e36\u4f86\u6c38\u7121\u6b62\u76e1\u597d\u8655\u7684\u6771\u897f\uff0c\u6240\u6709\u6b63\u9762\u6709\u76ca\u7684\u7279\u8cea\u3001\u5883\u6cc1\u53ca\u9ad4\u9a57\u90fd\u6709\u5176\u6210\u672c\uff0c\u5728\u9054\u5230\u9ad8\u7a0b\u5ea6\u6642\uff0c\u5176\u6210\u672c\u53ef\u80fd\u6703\u5927\u65bc\u5b83\u5011\u7684\u6548\u76ca\u3002\u300d<\/b>\u2013Barry Schwartz<\/i><\/span><\/p>\n

\u66f4\u5927\u3001\u66f4\u5c0f\u3001\u66f4\u5f37\u3001\u66f4\u9802\u7d1a\u3001\u66f4\u8c6a\u83ef\u3001\u66f4\u4fbf\u5b9c\uff0c\u90fd\u672a\u5fc5\u5c0d\u6211\u5011\u6709\u5229\u3002Gladwell\u751a\u81f3\u8209\u8b49\u8aaa\u660e\u6709\u9322\u3001\u6709\u52e2\uff0c\u5f80\u5f80\u662f\u9677\u9631\u3002\u66f8\u4e2d\u90a3\u4f4d\u597d\u840a\u5862\u7537\u58eb\u56e0\u70ba\u592a\u6709\u9322\uff0c\u53cd\u800c\u7121\u6cd5\u6210\u70ba\u4ed6\u60f3\u7576\u7684\u90a3\u7a2e\u7236\u89aa\uff1b\u54c8\u5947\u65af\u4e2d\u5b78\u5c0f\u73ed\u5236\u7684\u89aa\u8fd1\u6559\u5b78\uff0c\u878d\u5408\u4e92\u52d5\u7684\u512a\u9ede\uff0c\u4f46\u76f8\u5c0d\u7684\u4e5f\u6709\u8a31\u591a\u7f3a\u9ede\uff1b\u5c0f\u73ed\u5236\u8b93\u6709\u4e00\u5b9a\u6578\u91cf\u7684\u300c\u76f8\u4f3c\u540c\u5115\u300d\u4e0d\u53ef\u80fd\u6027\u8b8a\u4f4e\uff0c\u5c0e\u81f4\u6709\u5b78\u7fd2\u56f0\u96e3\u7684\u5b78\u751f\u7f3a\u4e4f\u53ef\u4ee5\u5b78\u7fd2\u7684\u540c\u5115\u3002<\/p>\n

\u5f9e\u7f8e\u570b\u7684\u5c0f\u73ed\u5236\u8ff7\u601d\uff0c\u6211\u5011\u77e5\u9053\u70ba\u4e86\u5c0f\u73ed\u5236\u800c\u589e\u52a0\u8001\u5e2b\u3001\u589e\u5efa\u6559\u5ba4\u82b1\u4e86\u8a31\u591a\u9322\uff0c\u4ee5\u81f3\u65bc\u6c92\u6709\u591a\u5c11\u5269\u9918\u7684\u6559\u80b2\u7d93\u8cbb\u53ef\u7528\u65bc\u70ba\u6559\u5e2b\u52a0\u85aa\uff1b\u63d0\u9ad8\u6559\u8077\u7684\u85aa\u8cc7\uff0c\u624d\u80fd\u5438\u5f15\u66f4\u591a\u512a\u79c0\u7684\u4eba\u624d\u505a\u8001\u5e2b\u3002\u6559\u80b2\u7684\u6210\u529f\u4e0d\u5728\u5c0f\u73ed\u5236\uff0c\u800c\u5728\u65bc\u6709\u7121\u6700\u597d\u7684\u8001\u5e2b\u3002\uff08\u6700\u597d\u7406\u60f3\u7684\u73ed\u7d1a\u5927\u5c0f\u4eba\u6578\u5927\u7d04\u572818\u523024\u4eba\u4e4b\u9593\uff09<\/p>\n

\u70ba\u4f55\u7d55\u5927\u591a\u6578\u7f8e\u570b\u4eba\u4e0d\u9003\u6f0f\u7a05\uff1f<\/b><\/span><\/b><\/p>\n

\u56e0\u70ba\u7f8e\u570b\u4eba\u8a8d\u70ba\u4ed6\u5011\u7684\u5236\u5ea6\u6b63\u7576<\/b>\u3002\u7576\u4eba\u5011\u8a8d\u70ba\u653f\u5e9c\u5e73\u7b49\u5c0d\u5f85\u6bcf\u4e00\u500b\u4eba\uff0c\u4ed6\u5011\u7684\u767c\u8072\u88ab\u807d\u5230\uff0c\u4e26\u4e14\u6709\u6cd5\u898f\u78ba\u4fdd\u4f60\u660e\u5929\u7372\u5f97\u7684\u5f85\u9047\u4e0d\u6703\u660e\u986f\u4e0d\u540c\u65bc\u4eca\u5929\u7684\u5f85\u9047\u6642\uff0c\u4ed6\u5011\u5c31\u6703\u63a5\u53d7\u653f\u5e9c\u53ca\u5176\u5236\u5b9a\u7684\u5236\u5ea6\uff0c\u9019\u5c31\u662f\u300c\u6b63\u7576\u6027\u539f\u5247\u300d\uff08Principle of Legitimacy\uff09\u3002\u6b63\u7576\u6027\u7684\u57fa\u790e\u8981\u7d20\u662f\u516c\u5e73\u3001\u8072\u97f3\u53ca\u53ef\u9810\u6e2c\u6027\uff1b\u6b63\u7576\u6027\u539f\u5247\u4e0d\u4f46\u7528\u5728\u653f\u5e9c\u653f\u7b56\uff0c\u66f4\u53ef\u7528\u5728\u7236\u6bcd\u6559\u80b2\u5c0f\u5b69\u3001\u516c\u53f8\u6cbb\u7406\u53ca\u793e\u6703\u79e9\u5e8f\u7dad\u6301\u3002\u5c24\u5176\u91cd\u8981\u7684\u662f\uff0c\u653f\u5e9c\u5f97\u7528\u300c\u6b63\u7576\u6027\u300d\u9032\u800c\u4f7f\u7f6a\u72af\u53ca\u66b4\u52d5\u8005\u5b88\u898f\u77e9\uff0c\u5c31\u8ddf\u898f\u7bc4\u5c0f\u5b69\u5728\u6559\u5ba4\u88e1\u5b88\u898f\u77e9\u4e00\u6a23\u3002<\/p>\n

\u6211\u5e0c\u671b\u8b80\u8005\u53ef\u4ee5\u82b1\u6642\u9593\u4e86\u89e3\u300c\u5927\u9b5a\u5c0f\u6c60\u5858\u6548\u61c9\u300d\uff08Big-Fish-Little-Pond Effects by Herbert W. Marsh\uff09\uff0c\u7531\u8a8d\u8b58\u5fc3\u7406\u5b78\u88e1\u8457\u540d\u7684\u300c\u76f8\u5c0d\u525d\u596a\u611f\u300d\uff08Relational deprivation\uff09\u4e86\u89e3\u5230\u54c8\u4f5b\uff08Harvard University\uff09\u7684\u843d\u5f8c\u751f\u662f\u975e\u5e38\u5927\u800c\u5687\u4eba\u7684\u6c60\u5858\u88e1\u7684\u300c\u5c0f\u9b5a\u300d\uff1b\u800c\u54c8\u7279\u5a01\u514b\u5b78\u6821\uff08Hartwick College\uff09\u7684\u512a\u7570\u751f\u5247\u662f\u975e\u5e38\u5b9c\u4eba\u7684\u5c0f\u6c60\u5858\u88e1\u7684\u300c\u5927\u9b5a\u300d\u3002<\/p>\n

\u6211\u975e\u5e38\u4f69\u670d\u54c8\u4f5b\u5927\u5b78\u7684\u83c1\u82f1\u6559\u80b2\u5b78\u8005\u5011\uff0c\u5728\u4e86\u89e3\u54c8\u4f5b\u8eab\u70ba\u4e00\u500b\u5927\u6c60\u5858\uff08\u5de8\u4eba\uff09\u6709\u5176\u7f3a\u9ede\u5f8c\uff0c\u5236\u5b9a\u4e86\u4e00\u500b\u300c\u5feb\u6a02\u7684\u56db\u5206\u4e4b\u4e00\u588a\u5e95\u8005\u300d\u7b56\u7565\u3002\u9019\u4e5f\u662f\u70ba\u4ec0\u9ebc\u54c8\u4f5b\u5927\u5b78\u6703\u9304\u53d6\u76f8\u7576\u6578\u91cf\u6709\u904b\u52d5\u624d\u80fd\u4f46\u5b78\u696d\u6210\u7e3e\u6bd4\u73ed\u4e0a\u5176\u4ed6\u540c\u5b78\u5dee\u7684\u904b\u52d5\u54e1\uff1b\u7531\u6b64\u53ef\u77e5\uff0c\u5de8\u4eba\u4e26\u4e0d\u662f\u4e0d\u6703\u6539\u8b8a\u898f\u5247\u8d0f\u5927\u885b\u7684\u3002<\/p>\n

Gladwell\u4e0d\u662f\u6c92\u6709\u6279\u8a55\u8005\uff08\u6a39\u5927\u62db\u98a8\u7684\u7d50\u679c\uff09\uff0c\u8a31\u591a\u793e\u6703\u5b78\u3001\u5fc3\u7406\u5b78\u5c08\u5bb6\u8a8d\u70baGladwell\u7684\u8ad6\u8ff0\u819a\u6dfa\u3001\u4e0d\u5920\u62d8\u8b39\uff0c\u751a\u81f3\u5629\u773e\u53d6\u5bf5\u3001\u7528\u7d50\u679c\u4f86\u63a8\u539f\u56e0\u3001\u5f37\u8faf\u3001\u4e8b\u5f8c\u8af8\u845b\u3002\u53ea\u80fd\u8aaa\u4ed6\u662f\u4e00\u500b\u5f88\u6703\u8aaa\u6545\u4e8b\u7684\u4eba\uff0c\u4e0d\u80fd\u7b97\u662f\u4e00\u500b\u771f\u6b63\u7684\u793e\u6703\u89c0\u5bdf\u5bb6\uff0c\u6216\u5275\u65b0\u7406\u8ad6\u7684\u5b78\u8005\u3001\u5927\u601d\u60f3\u5bb6\u3002<\/p>\n

\u7136\u800c\uff0c\u9019\u4e9b\u6279\u8a55\u4e26\u4e0d\u5f71\u97ff\u6211\u5c0dGladwell\u7684\u559c\u611b\uff0c\u81f3\u5c11\u4ed6\u4e00\u76f4\u5f88\u6709\u7406\u6027\u3001\u5f88\u8a8d\u771f\u7684\u63d0\u4f9b\u6211\u5011\u53e6\u4e00\u7a2e\u7528\u4e0d\u540c\u89d2\u5ea6\u770b\u4e8b\u60c5\u7684\u65b9\u6cd5\u3002\u53f0\u7063\u7d55\u5927\u591a\u6578\u7684\u66f8\uff0c\u90fd\u7f3a\u4e4f\u300c\u7368\u7acb\u601d\u8003\u300d\u53ca\u300c\u5408\u908f\u8f2f\u6027\u300d\uff0c\u751a\u81f3\u300c\u8ad6\u8ff0\u300d\u7684\u89d2\u5ea6\u3002\u96e3\u5f97\u300c\u6642\u5831\u51fa\u7248\u300d\u4e00\u76f4\u5805\u6301\u51fa\u7248Gladwell\u7684\u66f8\uff0c\u81f3\u5c11\u8b93\u53f0\u7063\u7684\u51fa\u7248\u754c\u77e5\u9053\u53f0\u7063\u4e26\u4e0d\u7f3a\u4e4f\u65b0\u66f8\uff0c\u800c\u662f\u7f3a\u5c11\u50cfGladwell\u9019\u7a2e\u4f5c\u5bb6\uff0c\u80fd\u5c07\u901a\u4fd7\u7684\u793e\u6703\u89c0\u5bdf\uff0c\u5e36\u51fa\u610f\u60f3\u4e0d\u5230\u7684\u898b\u89e3\u3002<\/p>\n

\u4e0d\u53ef\u5426\u8a8d\u5730\uff0c\u6bcf\u500b\u793e\u6703\u3001\u6bcf\u500b\u4eba\u90fd\u6703\u5c0d\u5f31\u52e2\uff08underdog\uff09\u3001\u8655\u4e0b\u98a8\u7684\u4eba\u6709\u8a31\u591a\u504f\u611b\uff0c\u6c92\u6709\u4eba\u4e0d\u559c\u6b61\u300c\u5c0f\u8766\u7c73\u640f\u5012\u5927\u9be8\u9b5a\u300d\u7684\u6545\u4e8b\u3002\u5728\u73fe\u5be6\u7684\u793e\u6703\u88e1\uff0c\u6211\u5011\u6df1\u77e5\u6709\u66f4\u591a\u7684\u300c\u5de8\u4eba\u8d0f\u5927\u885b\u300d\u7684\u4e8b\u8e5f\uff0c\u53ea\u662f\u5927\u5bb6\u5c0d\u6b64\u6c92\u8208\u8da3\uff0c\u66f4\u4e0d\u662f\u65b0\u805e\u3002\u56e0\u6b64\u6211\u60f3Gladwell\u4e00\u5b9a\u4e5f\u540c\u610f\uff0c\u53ea\u8981\u4e86\u89e3\u300c\u5927\u885b\u8d0f\u5de8\u4eba\u4e26\u4e0d\u662f\u5947\u8e5f\u300d\uff0c\u5247\u5c0f\u7684\u78ba\u7f8e\uff0c\u4f46\u5927\u4e0d\u4e00\u5b9a\u919c\u3002<\/p>\n

\"Ping<\/a><\/b><\/h3>\n

\u80af\u5922AVEDA\u5275\u8fa6\u4eba<\/p>\n

\u751f\u610f\u4eba\uff0e\u6085\u65e5\u4eba\uff0e\u6f23\u6f2a\u4eba<\/p>\n

11\/15\/2013<\/p>\n

–\u66f4\u591a\u95dc\u65bc\u66f8\u7684\u8a73\u60c5, \u53ef\u4ee5\u81f3\u3010\u6642\u5831\u95b1\u8b80\u7db2\u3011<\/span><\/a>\u7db2\u7ad9\u53c3\u8003–<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\u300a\u4ee5\u5c0f\u52dd\u5927\u300b( David and Goliath ) \u4f5c\u8005:Malcolm Gladwell ( \u9ea5\u723e\u574e.\u845b\u62c9\u5a01\u723e ) \u5f31\u8005\u5982\u4f55\u627e\u5230\u512a\u52e2\uff0c\u53cd\u6557\u70ba\u52dd\uff1f Gladwell\u7528\u53e6\u4e00\u7a2e\u89d2\u5ea6\u63a2\u8a0e\u300c\u5f37\u8005\u672a\u5fc5\u5f37\u5982\u5176\u8868\uff0c\u5f31\u8005\u4e5f\u672a\u5fc5\u5f31\u5982\u5176\u8868\uff1b\u6211\u5011\u4ee5\u70ba\u7684\u512a\u52e2\u672a\u5fc5\u771f\u7684\u6709\u5229\uff0c\u6211\u5011\u4ee5\u70ba\u7684\u52a3\u52e2\u4e5f\u672a\u5fc5\u771f\u7684\u4e0d\u5229\u300d\u3002\u751a\u81f3\uff0c\u512a\u52e2\u53cd\u800c\u662f\u6700\u5927\u7684\u9677\u9631\u3002  <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[82,1],"tags":[],"class_list":["post-2716","post","type-post","status-publish","format-standard","hentry","category-books-worth-reading","category-uncategorized"],"_links":{"self":[{"href":"http:\/\/pingchu.com\/index.php?rest_route=\/wp\/v2\/posts\/2716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/pingchu.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/pingchu.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/pingchu.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/pingchu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2716"}],"version-history":[{"count":0,"href":"http:\/\/pingchu.com\/index.php?rest_route=\/wp\/v2\/posts\/2716\/revisions"}],"wp:attachment":[{"href":"http:\/\/pingchu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/pingchu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2716"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/pingchu.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}