{"id":2191,"date":"2012-12-12T14:12:59","date_gmt":"2012-12-12T06:12:59","guid":{"rendered":"http:\/\/pingchu.com\/?p=2191"},"modified":"2012-12-12T14:14:18","modified_gmt":"2012-12-12T06:14:18","slug":"%e7%b5%a6%e5%b9%b4%e8%bc%95%e5%89%b5%e6%a5%ad%e4%ba%ba%e7%9a%84%e5%9b%9b%e5%80%8b%e5%9c%96%e8%a1%a8-the-four-graphs-for-start-ups","status":"publish","type":"post","link":"http:\/\/pingchu.com\/?p=2191","title":{"rendered":"\u7d66\u5e74\u8f15\u5275\u696d\u4eba\u7684\u56db\u500b\u5716\u8868 (The Four Graphs for Start-Ups)"},"content":{"rendered":"<p>\u975e\u5e38\u69ae\u5e78\u80fd\u88ab\u9080\u8acb\u6210\u70ba\u300cAAMA\u53f0\u5317\u6416\u7c43\u8a08\u756b\u300d\u7684\u5c0e\u5e2b\u7fa4\u4e4b\u4e00\u3002\u6700\u8fd1\u8a31\u591a\u4eba\u5c0d\u53f0\u7063\u7684\u672a\u4f86\u90fd\u6709\u6025\u8feb\u611f\uff0c\u4f46\u53c8\u89ba\u5f97\u653f\u5e9c\u53ca\u5927\u74b0\u5883\u4f3c\u4e4e\u4e5f\u4f7f\u4e0d\u4e0a\u529b\uff0c\u5f88\u6182\u5fc3\u3001\u5f88\u7121\u5948\u3002\u4f46\u540c\u6642\uff0c\u4e5f\u6709\u4e9b\u4eba\u6c7a\u5b9a\u81ea\u5df1\u5275\u9020\u81ea\u5df1\u7684\u5de5\u4f5c\uff0c\u505a\u81ea\u5df1\u7684\u5ba2\u6236\uff0c\u52c7\u65bc\u8ffd\u5c0b\u81ea\u5df1\u7684\u5922\u60f3\uff0c\u8d70\u4e0a\u5275\u696d\u7684\u9078\u64c7\u3002\u300cAAMA\u53f0\u5317\u5206\u6703\u300d<sup>\u8a3b\uff11<\/sup>\u7684\u5169\u4f4d\u5171\u540c\u767c\u8d77\u4eba\uff0c\u8a79\u5b8f\u5fd7\u597d\u53cb\u53ca\u984f\u6f0f\u6709\u65b0\u53cb\uff0c\u5e0c\u671b\u5728\u53f0\u7063\u80fd\u63a8\u52d5\u4e00\u500b\u300c\u6416\u7c43\u8a08\u756b\u300d\uff0c\u5c0d\u5c11\u6578\u5728\u300c\u6210\u9577\u671f\u300d\u968e\u6bb5\u7684\u5275\u696d\u4eba\uff0c\u63d0\u4f9b\u5354\u52a9\u7684\u5e73\u53f0\u3002\u6bcf\u5e74\u9080\u8acb10\u4f4d\u5c0e\u5e2b\uff0c\u57f9\u990a10-15\u4f4d\u5177\u6f5b\u529b\u7684\u5275\u696d\u4eba\uff0c\u63a8\u52d5\u53f0\u7063\u65b0\u7684\u5275\u65b0\u516c\u53f8\u5feb\u901f\u6210\u9577\uff0c\u4e26\u80fd\u9023\u7d50AAMA\u7f8e\u570b\u53ca\u4e2d\u570b\u5927\u9678\u5275\u696d\u4eba\uff0c\u5354\u52a9\u53f0\u7063\u5275\u696d\u4eba\u64f4\u5927\u4ea4\u6d41\u8207\u63a5\u8ecc\u3002<\/p>\n<p>\u6211\u500b\u4eba\u8a8d\u70ba\u9019\u662f\u300c\u6372\u8d77\u8896\u5b50\uff0c\u5148\u505a\u518d\u8b1b\u300d\u7684\u6700\u597d\u4f8b\u5b50\u3002\u505a\u5c31\u5c0d\u4e86\uff01\u5728\u6b64\u8981\u8b1d\u8b1d\u984f\u6f0f\u6709\u3001\u9673\u7d20\u862d\u3001\u9673\u82e5\u745c\u3001\u6797\u9e97\u84c9\u3001\u6797\u84d3\u5982\u53ca\u5f35\u69ae\u8cb4\u5c0e\u5e2b\uff08\u963f\u8cb4\uff09\uff0c\u8b93\u6211\u6709\u6a5f\u6703\u8a8d\u8b58\u901916\u4f4d\u5e74\u8f15\u5275\u696d\u4eba\u3002<\/p>\n<p>9\u670821\u865f\u5728\u5b9c\u862d\u8209\u8fa6\u7684\u300cAAMA\u5275\u696d\u71df\u300d\uff0c\u6211\u8ddf\u901916\u4f4d\u5275\u696d\u4eba\u5206\u4eab\u4e86\u5e7e\u500b\u5728\u6210\u9577\u671f\u6703\u78b0\u5230\u7684\u6311\u6230\u3002\u6211\u5011\u90fd\u6709\u4e00\u500b\u8207\u773e\u4e0d\u540c\u7684\u7279\u8cea\uff0c\u6a02\u89c0\u3001\u6b63\u5411\u53ca\u7121\u6bd4\u5de8\u5927\u7684\u300a\u6062\u5fa9\u529b\u300b<sup>\u8a3b2<\/sup>\uff0c\u4e5f\u56e0\u70ba\u6211\u5011\u90fd\u78b0\u5230\u8a31\u591a\u4e2d\u65b7\u53ca\u5931\u6557\u7684\u7d93\u9a57\uff0c\u624d\u80fd\u5920\u5728\u9019\u88e1\u5171\u540c\u5206\u4eab\u3001\u5f7c\u6b64\u5b78\u7fd2\u3002<\/p>\n<p>\u63a5\u8457\uff0c\u6211\u8981\u9001\u4ed6\u5011\u56db\u500b\u5716\u8868\uff0c\u76f8\u4fe1\u9019\u56db\u500b\u5716\u8868\u5c07\u5728\u4ed6\u5011\u5275\u696d\u4e2d\u3001\u6210\u9577\u4e2d\uff0c\u5728\u4e0d\u540c\u7684\u5fc3\u5883\u3001\u4e0d\u540c\u7684\u968e\u6bb5\uff0c\u4e00\u5b9a\u6703\u6709\u4e0d\u540c\u7684\u9ad4\u6703\u3002\u6211\u4e00\u76f4\u5f37\u8abf\uff0c\u6211\u5011\u4e00\u5b9a\u8981\u7121\u61fc\u3002Fearless\uff01\u4e0d\u8981\u88ab\u5916\u754c\u5de6\u53f3\uff0c\u5805\u6301\u81ea\u5df1\uff0c\u8b93\u81ea\u5df1\u751f\u6d3b\u55ae\u7d14\u4e00\u9ede\uff0c\u53ea\u505a\u81ea\u5df1\u53ef\u4ee5\u63a7\u5236\u81ea\u5df1\u547d\u904b\u7684\u4e8b\uff0c\u62d2\u7d55\u592a\u8f15\u6613\u5373\u53ef\u8cfa\u5230\u9322\u7684\u5f15\u8a98\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><strong>1. \u4f4e\u8c37\u6182\u50b7\u671f\uff08<em>Trough of Sorrow<\/em><\/strong><strong>\uff09<\/strong><\/p>\n<p><a href=\"http:\/\/pingchu.com\/wp-content\/uploads\/2012\/12\/1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2192\" title=\"1\" src=\"http:\/\/pingchu.com\/wp-content\/uploads\/2012\/12\/1.jpg\" alt=\"\" width=\"512\" height=\"384\" srcset=\"http:\/\/pingchu.com\/wp-content\/uploads\/2012\/12\/1.jpg 512w, http:\/\/pingchu.com\/wp-content\/uploads\/2012\/12\/1-300x225.jpg 300w\" sizes=\"auto, (max-width: 512px) 85vw, 512px\" \/><\/a><\/p>\n<p>\u5716\u88681\uff1a\u4f4e\u8c37\u6182\u50b7\u671f\uff08<em>Trough of Sorrow<\/em>\uff09<\/p>\n<p>Wilson, Fred., 2012, <em>Trough of Sorrow,<\/em> AVC, accessed 15 October 2012,?&lt; <a href=\"http:\/\/www.avc.com\/a_vc\/2012\/03\/the-startup-curve.html\">http:\/\/www.avc.com\/a_vc\/2012\/03\/the-startup-curve.html<\/a>&gt;<\/p>\n<p>\u6b64\u5716\u4e3b\u8981\u662f\u91dd\u5c0d\u6578\u4f4d\u7522\u54c1\uff0c\u4e00\u958b\u59cb\u53d7\u4eba\u6ce8\u76ee\uff0c\u88ab\u5a92\u9ad4<em>TechCrunch.com<\/em><sup>\u8a3b\uff13<\/sup>\u5927\u91cf\u5831\u5c0e\u53ca\u95dc\u6ce8\uff0c\u521d\u671f\u6709\u6d41\u91cf\uff0c\u5718\u968a\u58eb\u6c23\u4e5f\u975e\u5e38\u9ad8\u6602\uff0c\u4e00\u8def\u5f80\u4e0a\u722c\u3002\u4f46\u7576\u7522\u54c1\u7684\u65b0\u9bae\u5ea6\u9000\u53bb\uff0c\u95dc\u6ce8\u7684\u4eba\u6f6e\u4e5f\u6703\u6563\u53bb\uff0c\u539f\u672c\u9ad8\u6f32\u7684\u8072\u52e2\u958b\u59cb\u4e0b\u6ed1\u3002\u4e0d\u4e45\uff0c\u5275\u696d\u7684\u8cc7\u91d1\u6709\u53ef\u80fd\u5feb\u82b1\u5149\uff0c\u5718\u968a\u7684\u58eb\u6c23\u8d8a\u4f86\u8d8a\u4f4e\u843d\uff0c\u751a\u81f3\u51fa\u8d70\uff0c\u4e8b\u696d\u9762\u81e8\u9023\u7e8c\u7684\u4f4e\u8c37\u3002\u9019\u500b\u968e\u6bb5\u662f\u6700\u96e3\u71ac\u7684\uff0c\u5f88\u591a\u4eba\u90fd\u5728\u9019\u500b\u6642\u5019\u653e\u68c4\uff0c\u53ea\u6709\u5c11\u90e8\u5206\u7684\u4eba\u53ef\u4ee5\u5805\u6301\uff0c\u4e0d\u65b7\u5730\u6aa2\u8996\u7522\u54c1\uff0c\u53bb\u767c\u73fe\u554f\u984c\uff0c\u53bb\u6539\u5584\u60c5\u6cc1\uff0c\u4f46\u6cc1\u72c0\u662f\u4e00\u4e0b\u597d\u3001\u4e00\u4e0b\u58de\u3002\u9019\u500b\u5617\u8a66\u932f\u8aa4\u3001\u5ffd\u9ad8\u5ffd\u4f4e\u7684\u904e\u7a0b\uff0c\u6703\u6301\u7e8c\u4e00\u6bb5\u6642\u9593\u3002\u7136\u800c\uff0c\u4e00\u76f4\u5805\u6301\u4e0b\u53bb\u7684\u4eba\uff0c\u6709\u4e00\u5929\u6703\u88ab\u4eba\u770b\u5230\u771f\u6b63\u7684\u50f9\u503c\uff0c\u65bc\u662f\u6703\u518d\u5ea6\u6709\u65b0\u7684\u5275\u696d\u8cc7\u91d1\u6295\u5165\uff0c\u91cd\u65b0\u722c\u5347\uff01<\/p>\n<p>\u4f4e\u8c37\u6182\u50b7\u671f<em>Trough of Sorrow<\/em>\u9019\u500b\u968e\u6bb5\u662f\u6700\u56f0\u96e3\u3001\u6700\u8271\u9245\u7684\u904e\u7a0b\uff0c\u6709\u592a\u591a\u554f\u984c\u8981\u89e3\u6c7a\uff0c\u4eba\u54e1\u554f\u984c\u3001\u8cc7\u91d1\u554f\u984c\u7b49\u2026\uff0c\u90fd\u8981\u53bb\u601d\u8003\u3002\u4f46\u82e5\u80fd\u5920\u5805\u6301\u4e0b\u53bb\uff0c\u56de\u904e\u982d\u4f86\u770b\uff0c\u4f60\u6703\u611f\u8b1d\u9019\u6a23\u7684\u7d93\u9a57\u53ca\u6a5f\u6703\uff0c\u8b93\u81ea\u5df1\u80fd\u5177\u5099\u66f4\u591a\u667a\u6167\u3001\u52c7\u6c23\u53bb\u5f81\u670d\u4e0b\u4e00\u6b21\u7684\u4f4e\u8c37\u3002<\/p>\n<p>\u6700\u8fd1\u8d8a\u4f86\u8d8a\u591a\u5c08\u5bb6\u91cd\u8996\u300c\u6062\u5fa9\u529b\u300d\uff08Resilience\uff09\uff0c\u5275\u696d\u4eba\u4e00\u5b9a\u8981\u5b78\u7fd2\u300c\u6062\u5fa9\u529b\u300d\uff0c\u53ea\u6709\u64c1\u6709\u300c\u6062\u5fa9\u529b\u300d\u5f8c\uff0c\u5f37\u5927\u7684\u300c\u57f7\u884c\u529b\u300d\uff08Execution\uff09\u624d\u80fd\u8b93\u65b0\u5275\u4f01\u696d\u4e0d\u65b7\u6f14\u5316\u6c38\u7e8c\u3002<\/p>\n<p><strong>\u5275\u696d\u3001\u7d93\u71df\u7684\u904e\u7a0b\u7576\u4e2d\uff0c\u8981\u76f8\u4fe1\u81ea\u5df1\uff0c\u505a\u81ea\u5df1\u76f8\u4fe1\u7684\u4e8b\u60c5\uff0c\u4e0d\u505a\u81ea\u5df1\u7121\u6cd5\u638c\u63e1\uff0c\u4e0d\u4e86\u89e3\u7684\u4e8b\u60c5\u3002\u5805\u6301\u4e0b\u53bb\uff0c\u56de\u6b78\u7c21\u55ae\u4ee5\u53ca\u5c08\u6ce8\u3002<\/strong><\/p>\n<p>\u5e0c\u671b\u300cAAMA\u53f0\u5317\u6416\u7c43\u8a08\u756b\u300d\uff0c\u80fd\u5f9e\u7b2c\u4e00\u5c46\u958b\u59cb\u5275\u9020\u5275\u696d\u4eba\u8207\u5c0e\u5e2b\u7684\u4e92\u52d5\u6a21\u5f0f\uff0c\u5438\u5f15\u66f4\u591a\u5275\u696d\u4eba\u53c3\u8207\uff0c\u8b93\u66f4\u591a\u5275\u696d\u4eba\u6709\u6b78\u5c6c\u611f\uff0c\u800c\u4e0d\u662f\u5c0b\u627eExit Strategy\uff08\u9000\u51fa\u6295\u8cc7\u7b56\u7565\uff09<sup>\u8a3b4<\/sup>\uff0c\u50c5\u60f3\u5230IPO\uff0c\u6216\u88ab\u5927\u516c\u53f8\u8cb7\u53bb\uff0c\u53ea\u70ba\u5229\u76ca\u53ca\u8cfa\u9322\u3002\u800c\u662f\u8981\u5805\u6301\u521d\u8877\u3001\u5275\u9020\u6df1\u9060\u7684\u50f9\u503c\uff0c\u6709\u66f4\u9ad8\u7684\u7406\u60f3\uff0c\u627e\u5230\u5275\u696d\u7684\u610f\u7fa9\u8207\u751f\u547d\u7684\u76ee\u7684\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><strong><em>2.<\/em>\u6311\u6230vs.\u6280\u80fd\uff08<em>Challenge vs. Skill<\/em><\/strong><strong>\uff09<\/strong><\/p>\n<p><a href=\"http:\/\/pingchu.com\/wp-content\/uploads\/2012\/12\/2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-2193\" title=\"2\" src=\"http:\/\/pingchu.com\/wp-content\/uploads\/2012\/12\/2.jpg\" alt=\"\" width=\"390\" height=\"373\" srcset=\"http:\/\/pingchu.com\/wp-content\/uploads\/2012\/12\/2.jpg 591w, http:\/\/pingchu.com\/wp-content\/uploads\/2012\/12\/2-300x287.jpg 300w\" sizes=\"auto, (max-width: 390px) 85vw, 390px\" \/><\/a><\/p>\n<p>\u5716\u88682\uff1a\u6311\u6230vs.\u6280\u80fd\uff08<em>Challenge vs. Skill<\/em>\uff09<\/p>\n<p>Csikszentmihalyi, Mihaly., 2008. <em>Challenge vs. Skill. <\/em>Flow: The Psychology of Optimal Experience 1<sup>st<\/sup> edition,New York,USA, HarperCollins Publisher.<\/p>\n<p>\u5275\u696d\u4eba\u53ef\u4ee5\u85c9\u7531\u6b64\u5716\u4f86\u4e86\u89e3\uff0c\u6bcf\u500b\u4eba\u7684\u6f5b\u80fd\u53ca\u5de5\u4f5c\u5feb\u6a02\u8207\u5426\uff0c\u662f\u8ddf\u80fd\u529b\u3001\u6311\u6230\u6709\u5bc6\u5207\u7684\u95dc\u806f\u3002\u8b93\u5718\u968a\u5b78\u7fd2\u9032\u6b65\uff0c\u9069\u6642\u6539\u8b8a\uff0c\u8b93\u6bcf\u4e00\u500b\u4eba\u90fd\u80fd\u6709\u8db3\u5920\u7684\u6280\u80fd\u77e5\u8b58\u53bb\u627f\u64d4\u8f03\u9ad8\u7684\u6311\u6230\u3002\u4e00\u5b9a\u8981\u6709\u6bd4\u6280\u80fd\u8f03\u9ad8\u7684\u6311\u6230\uff0c\u624d\u80fd\u6709\u6210\u5c31\u611f\u3002\u300c\u99d5\u8f15\u5c31\u719f\u300d\u662f\u8b93\u4eba\u6c89\u6dea\u7684\u7b2c\u4e00\u500b\u5fb5\u5146\uff0c\u4f8b\u5982\uff1a\u5b89\u6392\u6311\u6230\u4f4e\u3001\u6280\u80fd\u4e0d\u9ad8\u7684\u5de5\u4f5c\uff0c\u6703\u8b93\u4eba\u7121\u804a\uff0c\u751a\u81f3\u5b8c\u5168\u4e0d\u95dc\u5fc3\u3002\u56e0\u70ba\u592a\u904e\u7c21\u55ae\uff0c\u6c92\u6709\u6311\u6230\u6027\uff0c\u5c31\u6c92\u6709\u6210\u5c31\u611f\u3002\u53ea\u6709\u8a2d\u8a08\u51fa\u9700\u8981\u9ad8\u6280\u80fd\u3001\u9ad8\u6311\u6230\u7684\u5de5\u4f5c\uff0c\u5718\u968a\u624d\u80fd\u9032\u5165flow\u7684\u72c0\u614b\u3002\u4e00\u500b\u6210\u529f\u7684\u4f01\u696d\uff0c\u4e00\u5b9a\u6703\u4e0d\u65b7\u63d0\u6607\u5718\u968a\u7684\u6280\u80fd\uff0c\u540c\u6642\u7d66\u4e88\u9ad8\u96e3\u5ea6\u7684\u6311\u6230\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><strong>3. \u8de8\u8d8a\u9d3b\u6e9d\uff08<em>Crossing the Chasm<\/em><\/strong><strong>\uff09<\/strong><\/p>\n<p><a href=\"http:\/\/pingchu.com\/wp-content\/uploads\/2012\/12\/\u672a\u547d\u540d.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2194\" title=\"\u672a\u547d\u540d\" src=\"http:\/\/pingchu.com\/wp-content\/uploads\/2012\/12\/\u672a\u547d\u540d.jpg\" alt=\"\" width=\"512\" height=\"384\" srcset=\"http:\/\/pingchu.com\/wp-content\/uploads\/2012\/12\/\u672a\u547d\u540d.jpg 512w, http:\/\/pingchu.com\/wp-content\/uploads\/2012\/12\/\u672a\u547d\u540d-300x225.jpg 300w\" sizes=\"auto, (max-width: 512px) 85vw, 512px\" \/><\/a><\/p>\n<p>\u5716\u88683\uff1a\u8de8\u8d8a\u9d3b\u6e9d \uff08<em>Crossing the Chasm<\/em>\uff09<\/p>\n<p>Moore, Geoffrey A., 2002. <em>Crossing the Chasm. <\/em>Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers 1<sup>th<\/sup> edition,New York,USA, HarperCollins Publisher.<\/p>\n<p>\u53f0\u7063\u6700\u7f3a\u5c11\u7684\u5c31\u662f\u65e9\u671f\u63a1\u7528\u8005\uff08Early adopters\uff09\uff0c\u4e0d\u6562\u505a\u7b2c\u4e00\u500b\uff0c\u6015\u5403\u8667\u3001\u505a\u70c8\u58eb\uff0c\u4ee5\u81f3\u65bc\u6c92\u6709\u4eba\u6562\u8cfc\u8cb7\u5275\u65b0\u7684\u6771\u897f\uff0c\u53bb\u64c1\u62b1\u65b0\u7684\u4e8b\u7269\u3001\u65b0\u7684\u7d93\u9a57\u3002\u5275\u696d\u4e00\u958b\u59cb\uff0c\u4e00\u5b9a\u9700\u8981\u4e00\u7fa4\u5c0d\u5275\u65b0\u53cb\u5584\u7684\u6d88\u8cbb\u8005\uff0c\u4e5f\u5c31\u662f\u6709\u4e00\u7fa4\u65e9\u671f\u63a1\u7528\u8005\uff08Early adopters\uff09\u4f86\u652f\u6301\u6709\u5275\u610f\u7684\u65b0\u7522\u54c1\u3001\u65b0\u670d\u52d9\u3002\u5230\u4e86\u65e9\u671f\u4f7f\u7528\u5927\u773e\uff08Early majority\uff09\u7684\u968e\u6bb5\uff0c\u958b\u59cb\u6709\u66f4\u591a\u4eba\u6162\u6162\u53bb\u63a5\u89f8\uff0c\u7136\u5f8c\u5438\u5f15\u8d8a\u591a\u4eba\u52a0\u5165\u4f7f\u7528\u3002\u665a\u671f\u4fdd\u5b88\u5927\u773e\uff08Late majority\uff09\u7b49\u5230\u7a69\u5b9a\u4e86\uff0c\u5927\u5bb6\u90fd\u4f7f\u7528\u904e\u4e14\u78ba\u5b9a\u6c92\u6709\u554f\u984c\uff0c\u624d\u6703\u53bb\u5617\u8a66\u7684\u4eba\uff1b\u4f46\u4ed6\u5011\u537b\u53ea\u662f\u6c38\u9060\u8ffd\u5c0b\u5b89\u5168\u53ca\u7a69\u5b9a\u7684\u8ddf\u96a8\u8005\u3002<\/p>\n<p>\u843d\u4f0d\u8005\uff08Leggards\uff09\u5247\u662f\u975e\u5e38\u4fdd\u5b88\uff0c\u6c92\u6709\u8208\u8da3\u4e14\u4e0d\u9858\u610f\u5b78\u7fd2\u65b0\u6280\u8853\u548c\u4f7f\u7528\u65b0\u7522\u54c1\u7684\u4f7f\u7528\u8005\u3002\u6211\u5e0c\u671b\u300aPPAPER Business\u300b\u7684\u8b80\u8005\uff0c\u958b\u59cb\u89ba\u9192\uff0c\u60c5\u9858\u505a\u4e00\u500b\u53ef\u80fd\u6703\u5403\u8667\u7684Early adopters\uff0c\u8b93\u81ea\u5df1\u7684\u5fc3\u5883\u3001\u614b\u5ea6\u90fd\u5c0d\u5275\u65b0\u6709\u6975\u5927\u7684\u597d\u5947\uff0c\u9858\u610f\u505a\u50bb\u5b50\u3002\u9019\u7a2e\u5fc3\u614b\u5c0d\u60a8\u672a\u4f86\u5275\u696d\uff0c\u7d55\u5c0d\u6709\u6975\u5927\u7684\u5f71\u97ff\u3002\u4efb\u4f55\u4e00\u500b\u5275\u65b0\u4e8b\u696d\uff0c\u4e00\u5b9a\u8981\u60f3\u8fa6\u6cd5\u8de8\u8d8a\u5f9e\u65e9\u671f\u63a1\u7528\u8005\uff08Early adopters\uff09\u5230\u65e9\u671f\u4f7f\u7528\u5927\u773e\uff08Early majority\uff09\u7684\u4e00\u500b\u5de8\u5927\u9d3b\u6e9d\uff08chasm\uff09\u3002\u592a\u591a\u592a\u591a\u7684\u5275\u65b0\u4e8b\u696d\uff0c\u56e0\u70ba\u8de8\u8d8a\u4e0d\u4e86\u9019\u500b\u9d3b\u6e9d\uff08chasm\uff09\uff0c\u53eb\u597d\u4e0d\u53eb\u5ea7\uff0c\u6216\u7f3a\u4e4f\u6301\u7e8c\u6210\u9577\u7684\u529b\u91cf\u800c\u5c0e\u81f4\u5931\u6557\u3002<\/p>\n<p>\u82e5\u8981\u5efa\u7acb\u54c1\u724c\u3001\u5275\u9020\u5171\u751f\u5171\u69ae\u7684\u751f\u614b\u7cfb\u7d71\uff0c\u9996\u5148\uff0c\u4e00\u5b9a\u8981\u8b93\u5225\u4eba\u77e5\u9053\u60a8\u662f\u8ab0\u3002\u60a8\u5fc5\u9808\u8981\u50cf\u71c8\u5854\u4e00\u6a23\uff0c\u4e0d\u80fd\u79fb\u52d5\u4f4d\u7f6e\uff1b\u800c\u4e0d\u662f\u70ba\u4e86\u8b93\u4eba\u77e5\u9053\u60a8\u5728\u54ea\u88e1\uff0c\u53cd\u800c\u62ff\u8457\u71c8\uff0c\u5230\u8655\u8dd1\u4f86\u8dd1\u53bb\uff0c\u53bb\u8fce\u5408\u6bcf\u4e00\u500b\u6d88\u8cbb\u8005\u3002\u6700\u5f8c\uff0c\u6c92\u6709\u4eba\u6703\u77e5\u9053\u60a8\u5230\u5e95\u662f\u8ab0\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><strong>4. \u4e0d\u65b7\u5275\u65b0<\/strong><strong>S<\/strong><strong>\u66f2\u7dda\u7684\u6210\u9577\u65b9\u5f0f\uff08<em>Jumping the S-Curve<\/em><\/strong><strong>\uff09<\/strong><\/p>\n<p><a href=\"http:\/\/pingchu.com\/wp-content\/uploads\/2012\/12\/4.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2195\" title=\"4\" src=\"http:\/\/pingchu.com\/wp-content\/uploads\/2012\/12\/4.jpg\" alt=\"\" width=\"512\" height=\"384\" srcset=\"http:\/\/pingchu.com\/wp-content\/uploads\/2012\/12\/4.jpg 512w, http:\/\/pingchu.com\/wp-content\/uploads\/2012\/12\/4-300x225.jpg 300w\" sizes=\"auto, (max-width: 512px) 85vw, 512px\" \/><\/a><\/p>\n<p>\u5716\u88684\uff1a\u4e0d\u65b7\u5275\u65b0S\u66f2\u7dda\u7684\u6210\u9577\u65b9\u5f0f\uff08<em>Jumping the S-Curve<\/em>\uff09<\/p>\n<p>&nbsp;<\/p>\n<p>Nunes, Paul. &amp; Breene, Tim., 2011. <em>Jumping the S-Curve<\/em>, Jumping the S-Curve: How to Beat the Growth Cycle, Get on Top, and Stay There 1<sup>st<\/sup> edition, Boston, USA, Harvard Business School Publishing.<\/p>\n<p>\u4e00\u958b\u59cb\u8981\u6295\u8cc7\uff0c\u696d\u52d9\u6210\u9577\u6703\u5148\u5f80\u4e0b\u5761\u8d70\uff08\u5b75\u5375\u671f\uff1aIncubation base\uff09\uff0c\u514b\u670d\u56f0\u96e3\u5f8c\u624d\u6703\u5f80\u4e0a\u722c\u5347\uff08\u6210\u9577\u671f\uff1aGrowth base\uff09\u3002\u7b49\u5f85\u65e9\u671f\u63a1\u7528\u8005\uff08Early adopters\uff09\u3001\u65e9\u671f\u4f7f\u7528\u5927\u773e\uff08Early majority\uff09\u63a5\u53d7\u5f8c\uff0c\u7522\u54c1\u3001\u4e8b\u696d\u90fd\u6703\u8d70\u4e0a\u8ecc\u9053\u3002\u7136\u800c\uff0c\u5275\u9020\u65b0\u7684\u9ad8\u5cf0\u5f8c\u4e00\u5b9a\u6703\u958b\u59cb\u4e0b\u5761\uff08\u7b2c\u4e00\u500b S-Curve\uff09\uff0c\u6240\u4ee5\u8981\u63d0\u524d\u505a\u597d\u6e96\u5099\uff0c\u5728\u516c\u53f8\u6210\u9577\u4e4b\u6642\u3001\u5f80\u4e0b\u5761\u8d70\u4e4b\u524d\uff0c\u5c31\u8981\u91cd\u65b0\u958b\u59cb\u6295\u8cc7\u5275\u65b0\u3002\u6295\u8cc7\u5275\u65b0\u6642\uff0c\u4e5f\u6703\u5148\u5f80\u4e0b\u5761\u8d70\uff0c\u7136\u5f8c\u518d\u5275\u9020\u53e6\u4e00\u6ce2\u9ad8\u5cf0\uff0c\u4f46\u4e5f\u4e00\u5b9a\u6703\u518d\u5f80\u4e0b\u5761\u8d70\uff08\u7b2c\u4e8c\u500bS-Curve\uff09\u3002\u4e00\u9593\u516c\u53f8\u7684\u6c38\u7e8c\u6210\u9577\uff0c\u5c31\u662f\u5728\u516c\u53f8\u6700\u597d\u72c0\u614b\u3001\u5f80\u4e0a\u722c\u5347\u6642\uff0c\u4e0d\u65b7\u5275\u9020\u4e0b\u4e00\u500bS-Curve\u3002<\/p>\n<p><strong><br \/>\n<\/strong><\/p>\n<p><strong>\u8a3b\u89e3<\/strong><\/p>\n<p>1\uff1aAAMA\uff08Asia America MultiTechnology Association\uff09\uff0c1979\u5e74\u6210\u7acb\u65bc\u7f8e\u570b\u77fd\u8c37\u3002\u300cAAMA<\/p>\n<p>\u53f0\u5317\u5206\u6703\u300d\u4ee5\u63a8\u52d5\u300c\u6416\u7c43\u8a08\u756b\u300d\u70ba\u4e3b\u8981\u5de5\u4f5c\u3002<\/p>\n<p>2\uff1a\u300a\u6062\u5fa9\u529b\u300b\uff08Resilience\uff09\uff0c\u5b89\u5fb7\u9b6f\u02d9\u4f50\u91cc\uff08Andrew Zolli\uff09\u53ca\u5b89\u746a\u9e97\u02d9\u5e0c\u5229\uff08Ann Marie Healy\uff09\u7684\u8457\u4f5c\u3002<\/p>\n<p>3\uff1a<em>\uff34<\/em><em>echCrunch.com<\/em>\u70ba\u7f8e\u570b\u8457\u540d\u7684\u79d1\u6280\u90e8\u843d\u683c\uff1a<a href=\"http:\/\/techcrunch.com\/\">http:\/\/techcrunch.com\/<\/a>\u30022011\u5e74\u79cb\u5929\u6210\u7acb\u4e2d\u6587\u7c21\u9ad4\u7248\uff1a<a href=\"http:\/\/old.dongxi.net\/user\/1908\">http:\/\/old.dongxi.net\/user\/1908<\/a>\uff0c\u4ee5\u9032\u884c\u570b\u969b\u5316\u64f4\u5f35\u3002<\/p>\n<p>4\uff1aExit Strategy\uff08\u9000\u51fa\u6295\u8cc7\u7b56\u7565\uff09\uff1a\u5275\u696d\u57fa\u91d1\u6216\u696d\u52d9\u64c1\u6709\u8005\u5617\u8a66\u9000\u51fa\u4e00\u9805\u6295\u8cc7\u7684\u8b8a\u73fe\u65b9\u5f0f\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Reference<\/strong><\/p>\n<p>* Wilson, Fred., 2012, <em>Trough of Sorrow,<\/em> AVC, accessed 15 October 2012,?&lt; <a href=\"http:\/\/www.avc.com\/a_vc\/2012\/03\/the-startup-curve.html\">http:\/\/www.avc.com\/a_vc\/2012\/03\/the-startup-curve.html<\/a>&gt;<\/p>\n<p>* Csikszentmihalyi, Mihaly., 2008. <em>Challenge vs. Skill. <\/em>Flow: The Psychology of Optimal Experience 1<sup>st<\/sup> edition,New York,USA, HarperCollins Publisher.<\/p>\n<p>* Moore, Geoffrey A., 2002. <em>Crossing the Chasm. <\/em>Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers 1<sup>th<\/sup> edition,New York,USA, HarperCollins Publisher.<\/p>\n<p>* Nunes, Paul. &amp; Breene, Tim., 2011.<em> Jumping the S-Curve<\/em>, Jumping the S-Curve: How to Beat the Growth Cycle, Get on Top, and Stay There 1<sup>st<\/sup> edition, Boston, USA, Harvard Business School Publishing.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u5bb6\u5ead\u4f5c\u696d Assignment<\/strong><\/p>\n<p><strong><\/strong>1. \u4e0a\u7db2\u7d30\u8b80\u6709\u95dc\u300cAAMA\u53f0\u5317\u6416\u7c43\u8a08\u756b\u300d\u7684\u7db2\u7ad9\uff1a<a href=\"http:\/\/www.aamataipei.com.tw\/index.htm\">http:\/\/www.aamataipei.com.tw\/index.htm<\/a><\/p>\n<p>\u5982\u679c\u6709\u8208\u8da3\uff0c\u8acb\u76f4\u63a5\u8207\u300cAAMA\u53f0\u5317\u5206\u6703\u300d\u806f\u7e6b\u3002<\/p>\n<p>2. \u56db\u672c\u6307\u5b9a\u95b1\u8b80\u7684\u66f8\uff1a<\/p>\n<p>1) Mihaly Cs?kszentmih?lyi\u7684\u8457\u4f5c\u300aFlow\uff1aThe Psychology of Optimal Experience\u300b\uff08\u4e2d\u6587\u8b6f\u540d\uff1a\u5feb\u6a02\u02d9\u5f9e\u5fc3\u958b\u59cb\uff09<\/p>\n<p>\u5982\u679c\u60a8\u5c0d\u6b63\u5411\u5fc3\u7406\u5b78\u6709\u8208\u8da3\uff0c\u9019\u662f\u4e00\u672c\u4e00\u5b9a\u8981\u770b\u7684\u66f8\u3002\u8a2d\u8a08\u904a\u6232\u7684\u4eba\u66f4\u8981\u770b\uff0c\u4e86\u89e3\u5982\u4f55\u8b93\u6280\u80fd\u8ddf\u6311\u6230\u4e92\u88dc\uff0c\u6703\u8b93\u4eba\u9032\u5165\u5728flow\u4e2d\u7684\u904a\u6232\u3002<\/p>\n<p>2) Geoffrey A. Moore\u7684\u8457\u4f5c\u300aCrossing the Chasm\uff1aMarketing and Selling Disruptive Products to Mainstream Customers\u300b\uff08\u4e2d\u6587\u8b6f\u540d\uff1a\u8de8\u8d8a\u9d3b\u6e9d\uff09<\/p>\n<p>\u5982\u679c\u60a8\u60f3\u77e5\u9053\u5728.com\u5c1a\u672a\u6ce1\u6cab\u5316\u4e4b\u524d\uff0c\u95dc\u65bc\u9ad8\u79d1\u6280\u767c\u5c55\u6700\u6d41\u884c\u7684\u66f8\uff0c\u5c31\u662f\u9019\u4e00\u672c\uff01<\/p>\n<p>3) Clayton M. Christensen\u7684\u8457\u4f5c\u300aThe Innovator\u2019s Dilemma\u300b\uff08\u4e2d\u6587\u8b6f\u540d\uff1a\u5275\u65b0\u7684\u5169\u96e3\uff09<\/p>\n<p>Steve Jobs\u7684\u66f8\u67b6\u4e0a\u6709\u9019\u4e00\u672c\u7d93\u5178\u7684\u7d93\u71df\u7ba1\u7406\u66f8\uff0c\u800c\u4e14\u5f88\u660e\u986f\u5730\uff0cSteve Jobs\u89e3\u6c7a\u4e86\u5275\u65b0\u7684\u5169\u96e3\u3002\uff08\u5343\u842c\u4e0d\u8981\u8a8d\u70ba\u60a8\u53ea\u662f\u5728\u505a\u6587\u5275\u3001\u6642\u5c1a\u3001\u9910\u5ef3\u6216\u7f8e\u9aee\u9662\u7684\u751f\u610f\uff0c\u5c31\u4e0d\u9700\u8981\u770b\u3002\uff09<\/p>\n<p>4) Paul Nunes &amp; Tim Breene\u7684\u8457\u4f5c\u300aJumping the S-Curve: How to Beat the Growth Cycle, Get on Top, and Stay There\u300b\uff08\u7121\u4e2d\u6587\u8b6f\u672c\uff09<\/p>\n<p>\u4e86\u89e3\u5982\u4f55\u8b93\u516c\u53f8\u80fd\u5920\u7a81\u7834\u73fe\u6709\u67b6\u69cb\uff0c\u6574\u5408\u5718\u968a\u7684\u5275\u65b0\u8207\u57f7\u884c\u529b\uff0c\u4e0d\u65b7\u518d\u5275\u4e0b\u4e00\u500bS-Curve\u6210\u9577\u66f2\u7dda\u3002<\/p>\n<p>\u6458\u9304\u81ea\u300aPPAPER Business\u300bNo.46 Nov.2012<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u975e\u5e38\u69ae\u5e78\u80fd\u88ab\u9080\u8acb\u6210\u70ba\u300cAAMA\u53f0\u5317\u6416\u7c43\u8a08\u756b\u300d\u7684\u5c0e\u5e2b\u7fa4\u4e4b\u4e00\u3002\u6700\u8fd1\u8a31\u591a\u4eba\u5c0d\u53f0\u7063\u7684\u672a\u4f86\u90fd\u6709\u6025\u8feb\u611f\uff0c\u4f46\u53c8\u89ba\u5f97\u653f\u5e9c\u53ca\u5927\u74b0\u5883\u4f3c\u4e4e\u4e5f\u4f7f\u4e0d\u4e0a\u529b\uff0c\u5f88\u6182\u5fc3\u3001\u5f88\u7121\u5948\u3002\u4f46\u540c\u6642\uff0c\u4e5f\u6709\u4e9b\u4eba\u6c7a\u5b9a\u81ea\u5df1\u5275\u9020\u81ea\u5df1\u7684\u5de5\u4f5c\uff0c\u505a\u81ea\u5df1\u7684\u5ba2\u6236\uff0c\u52c7\u65bc\u8ffd\u5c0b\u81ea\u5df1\u7684\u5922\u60f3\uff0c\u8d70\u4e0a\u5275\u696d\u7684\u9078\u64c7\u3002\u300cAAMA\u53f0\u5317\u5206\u6703\u300d\u8a3b\uff11\u7684\u5169\u4f4d\u5171\u540c\u767c\u8d77\u4eba\uff0c\u8a79\u5b8f\u5fd7\u597d\u53cb\u53ca\u984f\u6f0f\u6709\u65b0\u53cb\uff0c\u5e0c\u671b\u5728\u53f0\u7063\u80fd\u63a8\u52d5\u4e00\u500b\u300c\u6416\u7c43\u8a08\u756b\u300d\uff0c\u5c0d\u5c11\u6578\u5728\u300c\u6210\u9577\u671f\u300d\u968e\u6bb5\u7684\u5275\u696d\u4eba\uff0c\u63d0\u4f9b\u5354\u52a9\u7684\u5e73\u53f0\u3002\u6bcf\u5e74\u9080\u8acb10\u4f4d\u5c0e\u5e2b\uff0c\u57f9\u990a10-15\u4f4d\u5177\u6f5b\u529b\u7684\u5275\u696d\u4eba\uff0c\u63a8\u52d5\u53f0\u7063\u65b0\u7684\u5275\u65b0\u516c\u53f8\u5feb\u901f\u6210\u9577\uff0c\u4e26\u80fd\u9023\u7d50AAMA\u7f8e\u570b\u53ca\u4e2d\u570b\u5927\u9678\u5275\u696d\u4eba\uff0c\u5354\u52a9\u53f0\u7063\u5275\u696d\u4eba\u64f4\u5927\u4ea4\u6d41\u8207\u63a5\u8ecc\u3002 \u6211\u500b\u4eba\u8a8d\u70ba\u9019\u662f\u300c\u6372\u8d77\u8896\u5b50\uff0c\u5148\u505a\u518d\u8b1b\u300d\u7684\u6700\u597d\u4f8b\u5b50\u3002\u505a\u5c31\u5c0d\u4e86\uff01\u5728\u6b64\u8981\u8b1d\u8b1d\u984f\u6f0f\u6709\u3001\u9673\u7d20\u862d\u3001\u9673\u82e5\u745c\u3001\u6797\u9e97\u84c9\u3001\u6797\u84d3\u5982\u53ca\u5f35\u69ae\u8cb4\u5c0e\u5e2b\uff08\u963f\u8cb4\uff09\uff0c\u8b93\u6211\u6709\u6a5f\u6703\u8a8d\u8b58\u901916\u4f4d\u5e74\u8f15\u5275\u696d\u4eba\u3002 9\u670821\u865f\u5728\u5b9c\u862d\u8209\u8fa6\u7684\u300cAAMA\u5275\u696d\u71df\u300d\uff0c\u6211\u8ddf\u901916\u4f4d\u5275\u696d\u4eba\u5206\u4eab\u4e86\u5e7e\u500b\u5728\u6210\u9577\u671f\u6703\u78b0\u5230\u7684\u6311\u6230\u3002\u6211\u5011\u90fd\u6709\u4e00\u500b\u8207\u773e\u4e0d\u540c\u7684\u7279\u8cea\uff0c\u6a02\u89c0\u3001\u6b63\u5411\u53ca\u7121\u6bd4\u5de8\u5927\u7684\u300a\u6062\u5fa9\u529b\u300b\u8a3b2\uff0c\u4e5f\u56e0\u70ba\u6211\u5011\u90fd\u78b0\u5230\u8a31\u591a\u4e2d\u65b7\u53ca\u5931\u6557\u7684\u7d93\u9a57\uff0c\u624d\u80fd\u5920\u5728\u9019\u88e1\u5171\u540c\u5206\u4eab\u3001\u5f7c\u6b64\u5b78\u7fd2\u3002 \u63a5\u8457\uff0c\u6211\u8981\u9001\u4ed6\u5011\u56db\u500b\u5716\u8868\uff0c\u76f8\u4fe1\u9019\u56db\u500b\u5716\u8868\u5c07\u5728\u4ed6\u5011\u5275\u696d\u4e2d\u3001\u6210\u9577\u4e2d\uff0c\u5728\u4e0d\u540c\u7684\u5fc3\u5883\u3001\u4e0d\u540c\u7684\u968e\u6bb5\uff0c\u4e00\u5b9a\u6703\u6709\u4e0d\u540c\u7684\u9ad4\u6703\u3002\u6211\u4e00\u76f4\u5f37\u8abf\uff0c\u6211\u5011\u4e00\u5b9a\u8981\u7121\u61fc\u3002Fearless\uff01\u4e0d\u8981\u88ab\u5916\u754c\u5de6\u53f3\uff0c\u5805\u6301\u81ea\u5df1\uff0c\u8b93\u81ea\u5df1\u751f\u6d3b\u55ae\u7d14\u4e00\u9ede\uff0c\u53ea\u505a\u81ea\u5df1\u53ef\u4ee5\u63a7\u5236\u81ea\u5df1\u547d\u904b\u7684\u4e8b\uff0c\u62d2\u7d55\u592a\u8f15\u6613\u5373\u53ef\u8cfa\u5230\u9322\u7684\u5f15\u8a98\u3002 &nbsp; 1. \u4f4e\u8c37\u6182\u50b7\u671f\uff08Trough of Sorrow\uff09 \u5716\u88681\uff1a\u4f4e\u8c37\u6182\u50b7\u671f\uff08Trough of Sorrow\uff09 Wilson, Fred., 2012, Trough of Sorrow, AVC, accessed 15 October 2012,?&lt; http:\/\/www.avc.com\/a_vc\/2012\/03\/the-startup-curve.html&gt; \u6b64\u5716\u4e3b\u8981\u662f\u91dd\u5c0d\u6578\u4f4d\u7522\u54c1\uff0c\u4e00\u958b\u59cb\u53d7\u4eba\u6ce8\u76ee\uff0c\u88ab\u5a92\u9ad4TechCrunch.com\u8a3b\uff13\u5927\u91cf\u5831\u5c0e\u53ca\u95dc\u6ce8\uff0c\u521d\u671f\u6709\u6d41\u91cf\uff0c\u5718\u968a\u58eb\u6c23\u4e5f\u975e\u5e38\u9ad8\u6602\uff0c\u4e00\u8def\u5f80\u4e0a\u722c\u3002\u4f46\u7576\u7522\u54c1\u7684\u65b0\u9bae\u5ea6\u9000\u53bb\uff0c\u95dc\u6ce8\u7684\u4eba\u6f6e\u4e5f\u6703\u6563\u53bb\uff0c\u539f\u672c\u9ad8\u6f32\u7684\u8072\u52e2\u958b\u59cb\u4e0b\u6ed1\u3002\u4e0d\u4e45\uff0c\u5275\u696d\u7684\u8cc7\u91d1\u6709\u53ef\u80fd\u5feb\u82b1\u5149\uff0c\u5718\u968a\u7684\u58eb\u6c23\u8d8a\u4f86\u8d8a\u4f4e\u843d\uff0c\u751a\u81f3\u51fa\u8d70\uff0c\u4e8b\u696d\u9762\u81e8\u9023\u7e8c\u7684\u4f4e\u8c37\u3002\u9019\u500b\u968e\u6bb5\u662f\u6700\u96e3\u71ac\u7684\uff0c\u5f88\u591a\u4eba\u90fd\u5728\u9019\u500b\u6642\u5019\u653e\u68c4\uff0c\u53ea\u6709\u5c11\u90e8\u5206\u7684\u4eba\u53ef\u4ee5\u5805\u6301\uff0c\u4e0d\u65b7\u5730\u6aa2\u8996\u7522\u54c1\uff0c\u53bb\u767c\u73fe\u554f\u984c\uff0c\u53bb\u6539\u5584\u60c5\u6cc1\uff0c\u4f46\u6cc1\u72c0\u662f\u4e00\u4e0b\u597d\u3001\u4e00\u4e0b\u58de\u3002\u9019\u500b\u5617\u8a66\u932f\u8aa4\u3001\u5ffd\u9ad8\u5ffd\u4f4e\u7684\u904e\u7a0b\uff0c\u6703\u6301\u7e8c\u4e00\u6bb5\u6642\u9593\u3002\u7136\u800c\uff0c\u4e00\u76f4\u5805\u6301\u4e0b\u53bb\u7684\u4eba\uff0c\u6709\u4e00\u5929\u6703\u88ab\u4eba\u770b\u5230\u771f\u6b63\u7684\u50f9\u503c\uff0c\u65bc\u662f\u6703\u518d\u5ea6\u6709\u65b0\u7684\u5275\u696d\u8cc7\u91d1\u6295\u5165\uff0c\u91cd\u65b0\u722c\u5347\uff01 \u4f4e\u8c37\u6182\u50b7\u671fTrough of Sorrow\u9019\u500b\u968e\u6bb5\u662f\u6700\u56f0\u96e3\u3001\u6700\u8271\u9245\u7684\u904e\u7a0b\uff0c\u6709\u592a\u591a\u554f\u984c\u8981\u89e3\u6c7a\uff0c\u4eba\u54e1\u554f\u984c\u3001\u8cc7\u91d1\u554f\u984c\u7b49\u2026\uff0c\u90fd\u8981\u53bb\u601d\u8003\u3002\u4f46\u82e5\u80fd\u5920\u5805\u6301\u4e0b\u53bb\uff0c\u56de\u904e\u982d\u4f86\u770b\uff0c\u4f60\u6703\u611f\u8b1d\u9019\u6a23\u7684\u7d93\u9a57\u53ca\u6a5f\u6703\uff0c\u8b93\u81ea\u5df1\u80fd\u5177\u5099\u66f4\u591a\u667a\u6167\u3001\u52c7\u6c23\u53bb\u5f81\u670d\u4e0b\u4e00\u6b21\u7684\u4f4e\u8c37\u3002 \u6700\u8fd1\u8d8a\u4f86\u8d8a\u591a\u5c08\u5bb6\u91cd\u8996\u300c\u6062\u5fa9\u529b\u300d\uff08Resilience\uff09\uff0c\u5275\u696d\u4eba\u4e00\u5b9a\u8981\u5b78\u7fd2\u300c\u6062\u5fa9\u529b\u300d\uff0c\u53ea\u6709\u64c1\u6709\u300c\u6062\u5fa9\u529b\u300d\u5f8c\uff0c\u5f37\u5927\u7684\u300c\u57f7\u884c\u529b\u300d\uff08Execution\uff09\u624d\u80fd\u8b93\u65b0\u5275\u4f01\u696d\u4e0d\u65b7\u6f14\u5316\u6c38\u7e8c\u3002 \u5275\u696d\u3001\u7d93\u71df\u7684\u904e\u7a0b\u7576\u4e2d\uff0c\u8981\u76f8\u4fe1\u81ea\u5df1\uff0c\u505a\u81ea\u5df1\u76f8\u4fe1\u7684\u4e8b\u60c5\uff0c\u4e0d\u505a\u81ea\u5df1\u7121\u6cd5\u638c\u63e1\uff0c\u4e0d\u4e86\u89e3\u7684\u4e8b\u60c5\u3002\u5805\u6301\u4e0b\u53bb\uff0c\u56de\u6b78\u7c21\u55ae\u4ee5\u53ca\u5c08\u6ce8\u3002 \u5e0c\u671b\u300cAAMA\u53f0\u5317\u6416\u7c43\u8a08\u756b\u300d\uff0c\u80fd\u5f9e\u7b2c\u4e00\u5c46\u958b\u59cb\u5275\u9020\u5275\u696d\u4eba\u8207\u5c0e\u5e2b\u7684\u4e92\u52d5\u6a21\u5f0f\uff0c\u5438\u5f15\u66f4\u591a\u5275\u696d\u4eba\u53c3\u8207\uff0c\u8b93\u66f4\u591a\u5275\u696d\u4eba\u6709\u6b78\u5c6c\u611f\uff0c\u800c\u4e0d\u662f\u5c0b\u627eExit Strategy\uff08\u9000\u51fa\u6295\u8cc7\u7b56\u7565\uff09\u8a3b4\uff0c\u50c5\u60f3\u5230IPO\uff0c\u6216\u88ab\u5927\u516c\u53f8\u8cb7\u53bb\uff0c\u53ea\u70ba\u5229\u76ca\u53ca\u8cfa\u9322\u3002\u800c\u662f\u8981\u5805\u6301\u521d\u8877\u3001\u5275\u9020\u6df1\u9060\u7684\u50f9\u503c\uff0c\u6709\u66f4\u9ad8\u7684\u7406\u60f3\uff0c\u627e\u5230\u5275\u696d\u7684\u610f\u7fa9\u8207\u751f\u547d\u7684\u76ee\u7684\u3002 &nbsp; 2.\u6311\u6230vs.\u6280\u80fd\uff08Challenge vs. Skill\uff09 \u5716\u88682\uff1a\u6311\u6230vs.\u6280\u80fd\uff08Challenge vs. Skill\uff09 Csikszentmihalyi, Mihaly., 2008. Challenge vs. Skill. Flow: The Psychology of Optimal Experience 1st edition,New York,USA, HarperCollins &hellip; <a href=\"http:\/\/pingchu.com\/?p=2191\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;\u7d66\u5e74\u8f15\u5275\u696d\u4eba\u7684\u56db\u500b\u5716\u8868 (The Four Graphs for Start-Ups)&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[153],"tags":[],"class_list":["post-2191","post","type-post","status-publish","format-standard","hentry","category-ppaper-business"],"_links":{"self":[{"href":"http:\/\/pingchu.com\/index.php?rest_route=\/wp\/v2\/posts\/2191","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/pingchu.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/pingchu.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/pingchu.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/pingchu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2191"}],"version-history":[{"count":0,"href":"http:\/\/pingchu.com\/index.php?rest_route=\/wp\/v2\/posts\/2191\/revisions"}],"wp:attachment":[{"href":"http:\/\/pingchu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2191"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/pingchu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2191"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/pingchu.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}