{"id":165,"date":"2008-09-15T18:41:10","date_gmt":"2008-09-15T18:41:10","guid":{"rendered":"http:\/\/pingchu.com\/?p=165"},"modified":"2009-10-28T13:55:53","modified_gmt":"2009-10-28T13:55:53","slug":"better-than-free-%e6%af%94%e5%85%8d%e8%b2%bb%e6%9b%b4%e5%a5%bd","status":"publish","type":"post","link":"http:\/\/pingchu.com\/?p=165","title":{"rendered":"\u6bd4\u514d\u8cbb\u66f4\u597d Better Than Free"},"content":{"rendered":"<p><a href=\"http:\/\/pingchu.com\/wp-content\/uploads\/2008\/09\/images.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-166\" title=\"Kevin Kelly\" src=\"http:\/\/pingchu.com\/wp-content\/uploads\/2008\/09\/images.jpg\" alt=\"\" width=\"123\" height=\"92\" \/><\/a>Kevin Kelly \u662f\u6211\u572890\u5e74\u4ee3 Wired\u96dc\u8a8c\u4e2d\u6240\u8a8d\u8b58\u7684\u4e00\u500b\u5f88\u5947\u7279\u7684\u4eba\u7269\uff0c\u4ed6\u4e26\u6c92\u6709\u8b80\u904e\u4efb\u4f55\u5927\u5b78\uff0c\u5e74\u8f15\u6642\u8dd1\u5230\u4e9e\u6d32\u505a\u4e00\u500b<a href=\"http:\/\/www.asiagrace.com\/\">\u5c08\u696d\u651d\u5f71\u5e2b<\/a>\uff0c\u6bcf\u6b21\u4ed6\u7684\u4efb\u4f55\u60f3\u6cd5\u90fd\u6df1\u6df1\u5730\u5f71\u97ff\u8457\u6211\u3002\u4ed6\u662f\u5c11\u6578\u5e7e\u500b\u5728 \u6578\u4f4d\u5316\u7684Network Economy(\u7db2\u72c0\u7d93\u6fdf)\u4e2d\uff0c\u6211\u8a8d\u70ba\u64c1\u6709\u5927\u667a\u6167\u7684\u4eba\uff0c\u4ed6\u6709\u5169\u672c\u66f8\u5f71\u97ff\u6211\u5f88\u5927\uff1a\u4e00\u672c\u662f1998\u5e74\u7684\u300a<a href=\"http:\/\/www.kk.org\/newrules\/\">New rules for the new economy<\/a>\u300b\uff0c\u53e6\u4e00\u672c\u662f1995\u5e74\u7684\u300a<a href=\"http:\/\/www.kk.org\/outofcontrol\/\">Out of control<\/a>\u300b\u3002\u5982\u679c\u60a8\u6c92\u6709\u770b\u904e\u9019\u5169\u672c\u66f8\uff0c\u60a8\u4e0d\u80fd\u8a8d\u70ba\u60a8\u4e86\u89e3\u4ec0\u9ebc\u662fNew Economy(\u572890\u5e74\u4ee3\u975e\u5e38\u6d41\u884c\u7684\u65b0\u540d\u8a5e)\u3002<\/p>\n<p>Kevin Kelly \u7684\u8a31\u591a\u60f3\u6cd5\u4e00\u76f4\u5230\u76ee\u524d\u4ecd\u662f\u6709\u5f71\u97ff\u529b\u7684\uff0c\u6211\u5011\u73fe\u5728\u6240\u770b\u5230\u7684Open source movement\u3001User generated contents(UGC)\u5982\uff1aYoutube\u3001Facebook\u3001Wikipedia \u90fd\u662f\u4ed6\u6709\u540d\u7684hive mind(\u50cf\u871c\u8702\u5de2\u4e00\u6a23\u7684\u5fc3\u667a\u2014\u96c6\u9ad4\u7684\u667a\u6167)\u6982\u5ff5\u3002\u6211\u4e00\u76f4\u8a8d\u70ba\u6211\u5011\u53ef\u4ee5\u3001\u800c\u4e14\u61c9\u8a72\u5f9e\u6210\u529f\u7684\u7db2\u8def\u6578\u4f4d\u7d93\u71df\u6a21\u5f0f\u4e2d\u5b78\u7fd2\uff0c\u4e26\u5efa\u7acb\u4e00\u500b\u5be6\u865b\u5171\u5b58\u7684\u6df7\u5408\u7d93\u71df\u6a21\u5f0f\u3002<\/p>\n<p>\u6700\u8fd1\u6211\u770b\u5230Kevin Kelly\u5728\u4ed6\u7684\u500b\u4eba\u7db2\u7ad9<a href=\"http:\/\/www.kk.org\">www.kk.org<\/a>\u4e2d\u5206\u4eab\u4e86\u4ed6\u6700\u65b0\u7684\u60f3\u6cd5\uff0c\u770b\u5b8c\u5f8c\u6211\u5c31\u6709\u80a1\u885d\u52d5\uff0c\u60f3\u8b93\u4ecd\u6709\u7406\u60f3\u4e3b\u7fa9\u7279\u5fb5\u7684\u5e74\u8f15\u8b80\u8005\uff0c\u53ef\u4ee5\u63a5\u89f8\u5230\u4e16\u754c\u7d1a\u5927\u667a\u6167\u8005\u7684\u6700\u65b0\u60f3\u6cd5\u3002<\/p>\n<p>\u7d55\u5927\u591a\u6578\u7684\u4f01\u696d\uff0c\u4ecd\u5728\u4ee5\u50f9\u683c\u4fbf\u5b9c\u70ba\u4e3b\u8981\u7684\u7af6\u722d\u65b9\u5f0f\uff0c\u6d88\u8cbb\u8005\u4e5f\u4ecd\u4ee5\u301d\u597d\u5eb7\u301e\u70ba\u6c7a\u5b9a\u8cfc\u8cb7\u7684\u4e3b\u56e0\uff0c\u82e5\u50c5\u4ee5\u9019\u7a2e\u50f9\u683c\u53d6\u5411\u7684\u6d88\u8cbb\u6587\u5316\uff0c\u5f88\u96e3\u7522\u751f\u51fa\u771f\u6b63\u6709\u8cea\u611f\u7684\u4e16\u754c\u7d1a \u5275\u610f\u7522\u54c1\uff1b\u4f46\u5982\u679c\u53ea\u4e00\u5473\u4ee5\u964d\u4f4e\u50f9\u683c\u70ba\u7af6\u722d\u65b9\u5f0f\uff0c\u90a3\u9084\u6709\u4ec0\u9ebc\u6bd4\u301d\u514d\u8cbb\u301e\u66f4\u597d\u7684\u5462\uff1f\u9019\u4e5f\u662f\u6211\u70ba\u4ec0\u9ebc\u88abKevin Kelly\u300aBetter than free\u300b\u7684\u6587\u7ae0\u4e3b\u984c\u6240\u5438\u5f15\u3002<\/p>\n<p>When copies are free, you need to sell things which can not be copied.<br \/>\n(\u6709\u4ec0\u9ebc\u4e0d\u80fd\u8f15\u6613\u8907\u88fd\u7684\u5462\uff1f) \u6211\u5011\u90fd\u5df2\u7d93\u77e5\u9053\u301d\u4fe1\u4efb\u301e\u4e0d\u80fd\u8907\u88fd\uff0c\u66f4\u4e0d\u8cfc\u8cb7\uff0c\u301d\u4fe1\u4efb\u301e\u662f\u8981\u7d93\u904e\u6642\u9593\u624d\u80fd\u300c\u66ab\u6642\u300d\u7372\u5f97\u7684\u3002Kevin Kelly\u8a8d\u70ba\u6709\u516b\u4ef6\u300c\u539f\u88fd\u6027\u300d(8 Generatives)\u4e8b\u60c5\u662f\u6bd4\u514d\u8cbb\u66f4\u597d\u7684\uff0c\u8b93\u4eba\u5011\u6703\u9858\u610f\u4ed8\u9322\u8cfc\u8cb7\u3002<\/p>\n<p>1. Immediacy \u5373\u6642\u6027<br \/>\n\u4eba\u5011\u9858\u610f\u4ed8\u9322\u6bd4\u5225\u4eba\u5148\u9ad4\u9a57\u4e00\u4e9b\u7d93\u9a57\uff0c\u70ba\u4ec0\u9ebc\u4e0d\u80fd\u5c07\u65b0\u7522\u54c1\u4ee5\u9ad8\u50f9\uff0c\u8b93\u9858\u610f\u5148\u9ad4\u9a57\u7684\u9867\u5ba2\u5148\u884c\u8cfc\u8cb7\u5462\uff1f\u76ee\u524d\u6d41\u884c\u7684\u65b9\u6cd5\u662f\u301d\u514d\u8cbb\u8a66\u7528\u301e\uff0c\u9019\u662f\u4e0d\u77e5\u9053\u53ef\u4ee5\u7528\u300cImmediacy\u300d\u4f86\u5efa\u7acb\u65b0\u7684\u50f9\u503c\u3002<\/p>\n<p>2. Personalization \u500b\u4eba\u5ba2\u88fd\u5316<br \/>\n\u5982\u679c\u9910\u5ef3\u80fd\u8b93\u5ba2\u4eba\u81ea\u5df1\u5e36\u4e9b\u81ea\u5df1\u8cb7\u7684\u98df\u6750\uff0c\u9910\u5ef3\u53ef\u4ee5\u70ba\u4ed6\u88fd\u4f5c\u5c08\u5c6c\u4ed6\u7684\u83dc\u8272\uff0c\u4f46\u662f\u5ba2\u88fd\u5316\u4e00\u5b9a\u8981\u6709\u89aa\u5bc6\u7684\u95dc\u4fc2\uff0c\u800c\u4e14\u96d9\u65b9\u90fd\u73cd\u60dc\u9019\u7a2e\u5ba2\u88fd\u5316\u6a5f\u6703\u53ca\u95dc\u4fc2\uff0c\u4e0d\u9858\u8f15\u6613\u653e\u68c4\u3002<\/p>\n<p>3. Interpretation \u89e3\u8aaa\u6b0a<br \/>\n\u5927\u5bb6\u90fd\u77e5\u9053\u7684\u4e00\u500b\u8001\u7b11\u8a71\uff0c\u8edf\u9ad4\u672c\u8eab\u514d\u8cbb\uff0c\u4f46\u8aaa\u660e\u624b\u518a\u6703\u5f88\u8cb4\u3002\u5728\u672a\u4f86\u88fd\u85e5\u516c\u53f8\u5c07\u514d\u8cbb\u66ff\u60a8\u505a\u57fa\u56e0\u6e2c\u8a66\uff0c\u4f46\u60a8\u8981\u4ed8\u9ad8\u50f9\u624d\u80fd\u77e5\u9053\u57fa\u56e0\u7684\u610f\u7fa9\uff0c\u53ca\u5982\u4f55\u4f7f \u7528\u57fa\u56e0\u8cc7\u8a0a\u3002<\/p>\n<p>4. Authenticity \u771f\u5be6\u6027<br \/>\n\u56e0\u70ba\u592a\u591a\u7684\u8907\u88fd\u54c1\uff0c\u5f80\u5f80\u6703\u4f7f\u4eba\u66f4\u73cd\u60dc\u539f\u88dd\u771f\u5be6\uff0c\u56e0\u6b64\u5982\u4f55\u627e\u51fa\u65b9\u6cd5\u8b93\u4eba\u77e5\u9053\u60a8\u662f\u771f\u6b63\u7684\u539f\u88fd\u54c1\u53cd\u800c\u8b8a\u5f97\u8d8a\u4f86\u8d8a\u91cd\u8981\u3002<\/p>\n<p>5. Accessibility \u96a8\u6642\u96a8\u5730\u90fd\u53ef\u4ee5\u53d6\u5f97<br \/>\n\u64c1\u6709\u6b0a\u662f\u4e00\u500b\u904e\u6642\u7684\u8ca1\u5bcc\u8868\u5fb5\uff0c\u5c24\u5176\u662f\u6578\u4f4d\u5316\u7684\u7522\u54c1\uff0c\u76ee\u524d\u9019\u7a2e\u6982\u5ff5\u4e5f\u63a8\u5ee3\u5230<br \/>\n\u79c1\u4eba\u98db\u6a5f\u53ca\u5176\u4ed6\u9ad8\u50f9\u5962\u4f88\u54c1\u3002\u76ee\u524d\u6709\u8a31\u591a\u7db2\u7ad9\u66ff\u60a8\u5132\u5b58\u60a8\u7684\u97f3\u6a02\u3001\u559c\u6b61\u770b\u7684\u7db2<br \/>\n\u7ad9\u3001\u79c1\u4eba\u8cc7\u8a0a\uff0c\u60a8\u53ef\u4ee5\u96a8\u6642\u96a8\u5730\u4e0a\u7db2\u53d6\u5f97\u3002<\/p>\n<p>6. Embodiment \u89aa\u8eab\u5be6\u5730\u7684<br \/>\n\u97f3\u6a02\u53ef\u4ee5\u514d\u8cbb\uff0c\u4f46\u770bLive\u6f14\u5531\u6703\u8981\u4ed8\u9322\uff0c\u5728\u5bb6\u770bDVD\u5f88\u4fbf\u5b9c\uff0c\u4f46\u4ecd\u662f\u6709\u4eba\u9858\u610f\u4ed8\u9322\uff0c\u8ddf\u4e00\u7fa4\u4eba\u5728\u96fb\u5f71\u9662\u88e1\u770b\u96fb\u5f71\u3002<\/p>\n<p>7.Patronage \u71b1\u5fc3\u652f\u6301\u8005<br \/>\n\u9019\u4e5f\u662f\u6211\u4e00\u76f4\u76f8\u4fe1\u7684\u91cd\u8981\u7406\u5ff5\uff1a\u4eba\u662f\u5584\u826f\u7684\uff0c\u6bcf\u500b\u4eba\u90fd\u9858\u610f\u5e6b\u5fd9\u652f\u6301\u85dd\u8853\u5bb6\u3001<br \/>\n\u97f3\u6a02\u4eba\u3001\u5275\u4f5c\u8005\u3001\u751f\u610f\u4eba\uff0c\u56e0\u70ba\u9019\u7a2e\u53c3\u8207\u52a9\u4eba\u7684\u611f\u89ba\u662f\u6211\u5011\u4eba\u985e\u7684\u57fa\u672c\u9700\u6c42\u3002<br \/>\n\u91cd\u8981\u7684\u662f\uff0c\u6211\u5011\u8981\u8b93\u4eba\u5011\u5f88\u4fbf\u5229\u8f15\u6613\u5730\u53c3\u8207\uff0c\u4f8b\u5982\u6700\u8fd1\u6709\u8d8a\u4f86\u8d8a\u591a\u7684\u97f3\u6a02\u4eba\u5728<br \/>\n\u7db2\u8def\u8b93\u4eba\u96a8\u610f\u4ed8\u4efb\u4f55\u91d1\u984d\u5c31\u53ef\u4ee5\u4e0b\u8f09\u4ed6\u5011\u7684\u97f3\u6a02\u3002<\/p>\n<p>8.Findability \u8b93\u4eba\u770b\u5230\u60a8<br \/>\n\u8d8a\u4f86\u8d8a\u591a\u4eba\u4e0d\u5728\u4e4e\u6578\u4f4d\u5316\u7684\u667a\u6167\u8ca1\u7522\uff0c\u770b\u4e0d\u5230\u7684\u5275\u4e16\u4e4b\u4f5c\u662f\u4e00\u9ede\u50f9\u503c\u90fd\u6c92\u6709<br \/>\n\u7684\u3002\u76ee\u524d\u6709\u592a\u591a\u7684\u97f3\u6a02\u3001\u592a\u591a\u96fb\u5f71\u3001\u592a\u591a\u5091\u51fa\u90e8\u843d\u683c\u90fd\u662f\u514d\u8cbb\u7684\uff0c\u56e0\u6b64\u5982\u4f55\u8b93<br \/>\n\u4eba\u770b\u5230\uff0c\u4e0d\u4f46\u5f88\u91cd\u8981\u800c\u4e14\u6709\u50f9\u503c\u3002<\/p>\n<p>\u5f9eKevin Kelly\u7684\u6587\u7ae0\u4e2d\u6211\u5011\u53ef\u4ee5\u770b\u5f97\u51fa\uff0c\u672a\u4f86\u9700\u8981\u4e0d\u540c\u7684\u6280\u80fd\u5728\u4e00\u500b\u301d\u514d\u8cbb\u301e\u7684\u4e16\u754c\u4e2d\u751f\u5b58\uff0c\u5f88\u81ea\u7136\u7684\uff0c\u301d\u5206\u4eab\uff08Abundance breeds a sharing mindset.\uff09 \u301e\u53ca\u301d\u5927\u5668\uff08Generosity\uff09\u301e\u5c07\u662f\u4e00\u500b\u65b0\u7684\u7d93\u71df\u6a21\u5f0f\u3002Kevin Kelly\u518d\u4e00\u6b21\u63d0\u9192\u6211\u5011\u301d\u6ce8\u610f\u529b\uff08Attention\uff09\u301e\u662f\u5728\u9019\u9ebc\u591a\u514d\u8cbb\u301d\u62f7\u8c9d\uff08copies\uff09\u301e\u4e2d\u6700\u91cd\u8981\u7684\u5143\u7d20\uff0c\u56e0\u6b64\u6709\u611b\u8207\u4fe1\u4efb\u7684\u54c1\u724c\u3001\u5be6\u865b\u901a\u8def\u3001\u7368 \u7279\u7684\u5ee3\u544a\uff0c\u4ecd\u662f\u722d\u53d6\u6ce8\u610f\u529b\u7684\u65b9\u6cd5\u4e4b\u4e00\u3002\u96d6\u7136Kevin Kelly\u7684\u9019\u516b\u500b\u539f\u88fd\u6027(Generatives)\uff0c\u53ea\u662f\u5c0d\u6578\u4f4d\u8907\u88fd\u54c1\u6709\u610f\u7fa9\uff0c\u4f46\u5728\u76ee\u524d\u5be6\u9ad4\u7522\u54c1\u8d8a\u4f86\u8d8a\u4fbf\u5b9c\u7684\u73fe\u5be6\u4e2d\uff0c\u4e5f\u8d8a\u4f86\u8d8a\u6703\u9700\u8981\u904b\u7528\u9019\u516b\u500b\u539f\u88fd\u6027\u7684 \u89c0\u9ede\uff08\u4f8b\u5982\uff1a\u5730\u5716\u3001\u57fa\u56e0\u7522\u54c1\u3001\u7121\u7dda\u4e0a\u7db2\u3001\u624b\u6a5f\u3001\u5c0f\u5bb6\u96fb\u3001\u85e5\u54c1\uff09\u3002\u4e8b\u5be6\u4e0a\u6210\u672c\u5df2\u7d93\u8da8\u8fd1\u96f6\uff08\u514d\u8cbb\uff09\uff0c\u4e00\u822c\u6211\u5011\u8cb7\u5c08\u5229\u85e5\u662f\u5728\u8cb7Authenticity(\u771f\u5be6 \u6027)\u53ca Immediacy (\u5373\u6642\u6027)\uff0c\u5b78\u540d\u85e5\uff08\u5931\u53bb\u5c08\u5229\u7684\u85e5\uff09\u7684\u6210\u672c\u662f\u8fd1\u65bc\u96f6\u7684\u3002<\/p>\n<p>Kevin Kelly\u6b61\u8fce\u5927\u5bb6\u5beb\u56de\u61c9\u7d66\u4ed6\uff0c\u60a8\u77e5\u9053\u6709\u591a\u5c11\u4eba\u5beb\u9577\u7bc7\u5927\u8ad6\u7684\u56de\u61c9\u55ce\uff1f\u9019\u5c31\u662fKevin Kelly\u5438\u5f15\u4eba\u7684\u5730\u65b9\uff0c\u4ed6\u7684\u76ee\u7684\u5c31\u662f\u8981\u301d\u77e5\u8b58\u4eba\u301e\u4f86\u5230\u4ed6\u7684\u7db2\u9801\u96c6\u9ad4\u5206\u4eab\u3001\u96c6\u9ad4\u8faf\u8b49\u3002\u6211\u73fe\u5728\u4e5f\u6b63\u5728\u601d\u8003\u4ee5\u9019\u516b\u500b\u539f\u88fd\u6027(Generatives)\uff0c\u5275\u9020\u51fa \u4e00\u500b\u5be6\u865b\u5171\u5b58\u7684\u65b0\u751f\u610f\uff01<\/p>\n<p>\uff08\u8f49\u8f09\u81ea\u6731\u5148\u751f\u5728International Creative Business (ICB) \u96dc\u8a8c\u6bcf\u6708\u5c08\u6b04\uff09<\/p>\n<p>\u5bb6\u5ead\u4f5c\u696dASSIGNMENT<br \/>\n1. \u60a8\u53ef\u4ee5\u601d\u8003\u5728\u60a8\u7684\u5275\u610f\u6587\u5316\u4e8b\u696d\u4e2d\uff0c\u80fd\u5426\u5305\u542b\u4e86Kevin Kelly\u7684\u516b\u500b\u539f\u88fd\u6027(Generative)\u5728\u301d\u514d\u8cbb\u301e\u7684\u7af6\u722d\u74b0\u5883\u4e2d\uff0c\u8d70\u81ea\u5df1\u7684\u8def\uff01<\/p>\n<p>2. http:\/\/www.kk.org\/thetechnium\/archives\/2008\/01\/better_than_fre.php \u4e0a\u7db2\u770bKevin Kelly\u300aBetter than free\u300b\u7684\u5b8c\u6574\u6587\u7ae0\uff0c\u5c0d\u6578\u4f4d\u7d93\u6fdf\u6709\u8208\u8da3\u7684\u4eba\u4e00\u5b9a\u8981\u8a8d\u8b58\u9019\u4f4d\u5927\u5e2b\uff0c\u4e5f\u6b61\u8fcee-mail\u8207\u6211\u5206\u4eab\u60a8\u7684\u5b78\u7fd2\u53ca\u5fc3\u5f97\u3002<\/p>\n<p><strong>Added on 2009-10-28 <\/strong><br \/>\n\u6211\u525b\u767c\u73fe\u4e86\u9019\u500bKevin Kelly\u7684\u6f14\u8b1b\uff0c\u6709\u4e2d\u6587\u5b57\u5e55\u3002<br \/>\n<object width=\"425\" height=\"344\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/eCHkjFJ4hJ4&#038;hl=en&#038;fs=1&#038;\"><\/param><param name=\"allowFullScreen\" value=\"true\"><\/param><param name=\"allowscriptaccess\" value=\"always\"><\/param><embed src=\"http:\/\/www.youtube.com\/v\/eCHkjFJ4hJ4&#038;hl=en&#038;fs=1&#038;\" type=\"application\/x-shockwave-flash\" allowscriptaccess=\"always\" allowfullscreen=\"true\" width=\"425\" height=\"344\"><\/embed><\/object><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kevin Kelly \u662f\u6211\u572890\u5e74\u4ee3 Wired\u96dc\u8a8c\u4e2d\u6240\u8a8d\u8b58\u7684\u4e00\u500b\u5f88\u5947\u7279\u7684\u4eba\u7269\uff0c\u4ed6\u4e26\u6c92\u6709\u8b80\u904e\u4efb\u4f55\u5927\u5b78\uff0c\u5e74\u8f15\u6642\u8dd1\u5230\u4e9e\u6d32\u505a\u4e00\u500b\u5c08\u696d\u651d\u5f71\u5e2b\uff0c\u6bcf\u6b21\u4ed6\u7684\u4efb\u4f55\u60f3\u6cd5\u90fd\u6df1\u6df1\u5730\u5f71\u97ff\u8457\u6211\u3002\u4ed6\u662f\u5c11\u6578\u5e7e\u500b\u5728 \u6578\u4f4d\u5316\u7684Network Economy(\u7db2\u72c0\u7d93\u6fdf)\u4e2d\uff0c\u6211\u8a8d\u70ba\u64c1\u6709\u5927\u667a\u6167\u7684\u4eba\uff0c\u4ed6\u6709\u5169\u672c\u66f8\u5f71\u97ff\u6211\u5f88\u5927\uff1a\u4e00\u672c\u662f1998\u5e74\u7684\u300aNew rules for the new economy\u300b\uff0c\u53e6\u4e00\u672c\u662f1995\u5e74\u7684\u300aOut of control\u300b\u3002\u5982\u679c\u60a8\u6c92\u6709\u770b\u904e\u9019\u5169\u672c\u66f8\uff0c\u60a8\u4e0d\u80fd\u8a8d\u70ba\u60a8\u4e86\u89e3\u4ec0\u9ebc\u662fNew Economy(\u572890\u5e74\u4ee3\u975e\u5e38\u6d41\u884c\u7684\u65b0\u540d\u8a5e)\u3002 Kevin Kelly \u7684\u8a31\u591a\u60f3\u6cd5\u4e00\u76f4\u5230\u76ee\u524d\u4ecd\u662f\u6709\u5f71\u97ff\u529b\u7684\uff0c\u6211\u5011\u73fe\u5728\u6240\u770b\u5230\u7684Open source movement\u3001User generated contents(UGC)\u5982\uff1aYoutube\u3001Facebook\u3001Wikipedia \u90fd\u662f\u4ed6\u6709\u540d\u7684hive mind(\u50cf\u871c\u8702\u5de2\u4e00\u6a23\u7684\u5fc3\u667a\u2014\u96c6\u9ad4\u7684\u667a\u6167)\u6982\u5ff5\u3002\u6211\u4e00\u76f4\u8a8d\u70ba\u6211\u5011\u53ef\u4ee5\u3001\u800c\u4e14\u61c9\u8a72\u5f9e\u6210\u529f\u7684\u7db2\u8def\u6578\u4f4d\u7d93\u71df\u6a21\u5f0f\u4e2d\u5b78\u7fd2\uff0c\u4e26\u5efa\u7acb\u4e00\u500b\u5be6\u865b\u5171\u5b58\u7684\u6df7\u5408\u7d93\u71df\u6a21\u5f0f\u3002 \u6700\u8fd1\u6211\u770b\u5230Kevin Kelly\u5728\u4ed6\u7684\u500b\u4eba\u7db2\u7ad9www.kk.org\u4e2d\u5206\u4eab\u4e86\u4ed6\u6700\u65b0\u7684\u60f3\u6cd5\uff0c\u770b\u5b8c\u5f8c\u6211\u5c31\u6709\u80a1\u885d\u52d5\uff0c\u60f3\u8b93\u4ecd\u6709\u7406\u60f3\u4e3b\u7fa9\u7279\u5fb5\u7684\u5e74\u8f15\u8b80\u8005\uff0c\u53ef\u4ee5\u63a5\u89f8\u5230\u4e16\u754c\u7d1a\u5927\u667a\u6167\u8005\u7684\u6700\u65b0\u60f3\u6cd5\u3002 \u7d55\u5927\u591a\u6578\u7684\u4f01\u696d\uff0c\u4ecd\u5728\u4ee5\u50f9\u683c\u4fbf\u5b9c\u70ba\u4e3b\u8981\u7684\u7af6\u722d\u65b9\u5f0f\uff0c\u6d88\u8cbb\u8005\u4e5f\u4ecd\u4ee5\u301d\u597d\u5eb7\u301e\u70ba\u6c7a\u5b9a\u8cfc\u8cb7\u7684\u4e3b\u56e0\uff0c\u82e5\u50c5\u4ee5\u9019\u7a2e\u50f9\u683c\u53d6\u5411\u7684\u6d88\u8cbb\u6587\u5316\uff0c\u5f88\u96e3\u7522\u751f\u51fa\u771f\u6b63\u6709\u8cea\u611f\u7684\u4e16\u754c\u7d1a \u5275\u610f\u7522\u54c1\uff1b\u4f46\u5982\u679c\u53ea\u4e00\u5473\u4ee5\u964d\u4f4e\u50f9\u683c\u70ba\u7af6\u722d\u65b9\u5f0f\uff0c\u90a3\u9084\u6709\u4ec0\u9ebc\u6bd4\u301d\u514d\u8cbb\u301e\u66f4\u597d\u7684\u5462\uff1f\u9019\u4e5f\u662f\u6211\u70ba\u4ec0\u9ebc\u88abKevin Kelly\u300aBetter than free\u300b\u7684\u6587\u7ae0\u4e3b\u984c\u6240\u5438\u5f15\u3002 When copies are free, you need to sell things which can not be copied. (\u6709\u4ec0\u9ebc\u4e0d\u80fd\u8f15\u6613\u8907\u88fd\u7684\u5462\uff1f) \u6211\u5011\u90fd\u5df2\u7d93\u77e5\u9053\u301d\u4fe1\u4efb\u301e\u4e0d\u80fd\u8907\u88fd\uff0c\u66f4\u4e0d\u8cfc\u8cb7\uff0c\u301d\u4fe1\u4efb\u301e\u662f\u8981\u7d93\u904e\u6642\u9593\u624d\u80fd\u300c\u66ab\u6642\u300d\u7372\u5f97\u7684\u3002Kevin Kelly\u8a8d\u70ba\u6709\u516b\u4ef6\u300c\u539f\u88fd\u6027\u300d(8 Generatives)\u4e8b\u60c5\u662f\u6bd4\u514d\u8cbb\u66f4\u597d\u7684\uff0c\u8b93\u4eba\u5011\u6703\u9858\u610f\u4ed8\u9322\u8cfc\u8cb7\u3002 1. Immediacy \u5373\u6642\u6027 \u4eba\u5011\u9858\u610f\u4ed8\u9322\u6bd4\u5225\u4eba\u5148\u9ad4\u9a57\u4e00\u4e9b\u7d93\u9a57\uff0c\u70ba\u4ec0\u9ebc\u4e0d\u80fd\u5c07\u65b0\u7522\u54c1\u4ee5\u9ad8\u50f9\uff0c\u8b93\u9858\u610f\u5148\u9ad4\u9a57\u7684\u9867\u5ba2\u5148\u884c\u8cfc\u8cb7\u5462\uff1f\u76ee\u524d\u6d41\u884c\u7684\u65b9\u6cd5\u662f\u301d\u514d\u8cbb\u8a66\u7528\u301e\uff0c\u9019\u662f\u4e0d\u77e5\u9053\u53ef\u4ee5\u7528\u300cImmediacy\u300d\u4f86\u5efa\u7acb\u65b0\u7684\u50f9\u503c\u3002 2. Personalization \u500b\u4eba\u5ba2\u88fd\u5316 &hellip; <a href=\"http:\/\/pingchu.com\/?p=165\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;\u6bd4\u514d\u8cbb\u66f4\u597d Better Than Free&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[86,8],"tags":[89,88],"class_list":["post-165","post","type-post","status-publish","format-standard","hentry","category-conscious-business","category-icb-magazine","tag-better-than-free","tag-kevin-kelly"],"_links":{"self":[{"href":"http:\/\/pingchu.com\/index.php?rest_route=\/wp\/v2\/posts\/165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/pingchu.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/pingchu.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/pingchu.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/pingchu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=165"}],"version-history":[{"count":0,"href":"http:\/\/pingchu.com\/index.php?rest_route=\/wp\/v2\/posts\/165\/revisions"}],"wp:attachment":[{"href":"http:\/\/pingchu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/pingchu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=165"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/pingchu.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}